{"id":17258,"date":"2025-03-03T17:32:21","date_gmt":"2025-03-03T15:32:21","guid":{"rendered":"https:\/\/thom.eu\/?p=17258"},"modified":"2025-04-08T12:31:56","modified_gmt":"2025-04-08T10:31:56","slug":"comment-nous-avons-triple-le-nombre-de-prospects-dune-entreprise-industrielle-grace-a-lautomatisation","status":"publish","type":"post","link":"https:\/\/thom.eu\/be-fr\/resources\/uncategorized-be-fr\/comment-nous-avons-triple-le-nombre-de-prospects-dune-entreprise-industrielle-grace-a-lautomatisation\/","title":{"rendered":"Comment nous avons tripl\u00e9 le nombre de prospects d\u2019une entreprise industrielle gr\u00e2ce \u00e0 l\u2019automatisation"},"content":{"rendered":"\n
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Contexte<\/strong><\/h4>\n

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Dans un secteur o\u00f9 la prospection commerciale repose historiquement sur le relationnel, un acteur majeur de l\u2019industrie<\/strong> souhaitait r\u00e9duire sa d\u00e9pendance aux commerciaux et acc\u00e9l\u00e9rer la conversion des prospects. L\u2019enjeu ? Int\u00e9grer une solution de marketing automation efficace<\/strong> pour structurer la g\u00e9n\u00e9ration de leads et optimiser le cycle de vente.<\/p>\n

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Notre approche<\/strong><\/h4>\n

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Nous avons \u00e9labor\u00e9 une feuille de route strat\u00e9gique<\/strong> pour d\u00e9ployer le marketing automation sur plusieurs march\u00e9s cl\u00e9s. Apr\u00e8s une phase de test, nous avons :<\/p>\n

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\ud83d\udcca Optimis\u00e9 les parcours clients<\/strong> pour mieux guider les prospects jusqu\u2019\u00e0 l\u2019achat.<\/p>\n

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\ud83d\udce9 Automatis\u00e9 les campagnes marketing<\/strong>, en ciblant les bons segments avec des contenus adapt\u00e9s.<\/p>\n

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\ud83d\udcc8 Mise en place d\u2019un reporting d\u00e9taill\u00e9<\/strong>, permettant un suivi pr\u00e9cis des performances.<\/p>\n

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R\u00e9sultats<\/strong><\/h4>\n

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\u2714\ufe0f D\u00e9pendance aux commerciaux divis\u00e9e par deux<\/strong> (passant de 90 % \u00e0 50 %).<\/p>\n

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\u2714\ufe0f Volume de leads multipli\u00e9 par 3<\/strong> en un mois seulement.<\/p>\n

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\u2714\ufe0f Co\u00fbt par lead r\u00e9duit de 125 \u20ac \u00e0 70 \u20ac, am\u00e9liorant significativement la rentabilit\u00e9<\/strong>.<\/p>\n\n<\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n\n\n

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\n Envie d\u2019acc\u00e9l\u00e9rer votre g\u00e9n\u00e9ration de leads avec une approche data-driven ? \n<\/h3>\n \n <\/div>\n\n
\n \n\n\n\n \n Discutons de votre projet !<\/span>\n \n <\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":17138,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"acf":[],"_links":{"self":[{"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/posts\/17258"}],"collection":[{"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/comments?post=17258"}],"version-history":[{"count":6,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/posts\/17258\/revisions"}],"predecessor-version":[{"id":18447,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/posts\/17258\/revisions\/18447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/media\/17138"}],"wp:attachment":[{"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/media?parent=17258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/categories?post=17258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}