{"id":17268,"date":"2025-03-03T17:44:38","date_gmt":"2025-03-03T15:44:38","guid":{"rendered":"https:\/\/thom.eu\/?p=17268"},"modified":"2025-04-23T14:51:25","modified_gmt":"2025-04-23T12:51:25","slug":"comment-nous-avons-aide-une-entreprise-de-transport-a-lancer-un-service-de-mobilite-innovant","status":"publish","type":"post","link":"https:\/\/thom.eu\/be-fr\/resources\/uncategorized-be-fr\/comment-nous-avons-aide-une-entreprise-de-transport-a-lancer-un-service-de-mobilite-innovant\/","title":{"rendered":"Comment nous avons aid\u00e9 une entreprise de transport \u00e0 lancer un service de mobilit\u00e9 innovant"},"content":{"rendered":"\n<section class=\"mc mc_scheme-white\" id=\"block_b0a0b2abf5212d27b116e1317e0fab70\">\n  <div class=\"mc__container\">\n    <div class=\"mc__header\">\n              \n\n<h3 class=\"heading heading_as-h3\">\n  \n<\/h3>\n      \n              \n\n\n<div class=\"text text_default-500\" >\n  <h4 style=\"text-align: left;\"><strong>Contexte<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Un op\u00e9rateur de transport public se pr\u00e9parait \u00e0 lancer une nouvelle offre de mobilit\u00e9 &#8220;as a service&#8221; (MaaS). L\u2019objectif ? Proposer une exp\u00e9rience fluide aux usagers gr\u00e2ce \u00e0 une application et une plateforme digitale permettant de planifier, r\u00e9server et payer des trajets multimodaux en quelques clics.<\/p>\n<p style=\"text-align: left;\">Le d\u00e9fi majeur ? Assurer une adoption rapide de l\u2019offre, maximiser l\u2019impact aupr\u00e8s des utilisateurs et assurer une int\u00e9gration harmonieuse avec les autres services de transport.<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: left;\"><strong>Notre approche<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Nous avons accompagn\u00e9 l\u2019op\u00e9rateur tout au long du projet, de la conception \u00e0 l\u2019ex\u00e9cution :<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">1\ufe0f\u20e3 <strong>Analyse et d\u00e9finition de la strat\u00e9gie<\/strong><\/p>\n<ul style=\"text-align: left;\">\n<li>Benchmark des solutions MaaS existantes en Europe.<\/li>\n<li>Identification des besoins des utilisateurs via des enqu\u00eates qualitatives et quantitatives.<\/li>\n<li>D\u00e9finition d\u2019un positionnement clair et de propositions de valeur diff\u00e9renciantes.<\/li>\n<\/ul>\n<p style=\"text-align: left;\">2\ufe0f\u20e3 <strong>Optimisation du parcours utilisateur<\/strong><\/p>\n<ul style=\"text-align: left;\">\n<li>Conception d\u2019une interface intuitive pour l\u2019application.<\/li>\n<li>Mise en place de tests utilisateurs pour am\u00e9liorer l\u2019exp\u00e9rience.<\/li>\n<li>R\u00e9duction des points de friction dans le parcours de r\u00e9servation et de paiement.<\/li>\n<\/ul>\n<p style=\"text-align: left;\">3\ufe0f\u20e3 <strong>Lancement et activations marketing<\/strong><\/p>\n<ul style=\"text-align: left;\">\n<li>Strat\u00e9gie de communication 360\u00b0 : campagnes digitales, affichage urbain, partenariats.<\/li>\n<li>Campagne d\u2019influence et activations locales pour sensibiliser les premiers usagers.<\/li>\n<li>Accompagnement des agents de terrain pour une adoption fluide.<\/li>\n<\/ul>\n<h4 style=\"text-align: left;\"><strong>R\u00e9sultats<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">\u2705 Une adoption massive du service dans les premiers mois, avec une augmentation progressive du nombre d\u2019utilisateurs actifs.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">\u2705 Un taux d\u2019engagement \u00e9lev\u00e9 sur l\u2019application, illustr\u00e9 par une hausse significative des trajets multimodaux et une fid\u00e9lisation accrue des usagers.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">\u2705 Une int\u00e9gration r\u00e9ussie avec les syst\u00e8mes de transport existants, facilitant la transition vers une mobilit\u00e9 plus connect\u00e9e et efficace.<\/p>\n\n<\/div>\n          <\/div>\n\n      <\/div>\n<\/section>\n\n\n\n<section class=\"bcta bcta_scheme-white\" id=\"block_b9663b3b334c8477236bf14f9e64f32e\">\n  <div class=\"bcta__container\">\n    <div class=\"bcta__inner\">\n      <svg class=\"bcta__logo\"\n        width=\"124\"\n        height=\"128\"\n        viewBox=\"0 0 124 128\"\n        fill=\"none\"\n        xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path d=\"M113.189 137.969C114.14 142.166 114.037 148.058 120.637 146.59C126.409 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17.0234C90.1615 20.6414 88.2996 24.218 86.4583 27.7739L86.4996 27.8153Z\"\n          fill=\"currentColor\" \/>\n        <path d=\"M3.78544 145.639C3.86819 146.114 3.97164 146.941 3.97164 146.941H14.6056C14.6056 146.941 14.2953 144.832 14.1298 143.757C9.61965 115.289 9.84723 86.9452 16.1573 58.7458C16.6745 56.451 17.6676 51.6133 17.6676 51.6133L3.43373 66.5399C-1.49018 93.2921 -0.952273 118.618 3.76475 145.618L3.78544 145.639Z\"\n          fill=\"currentColor\" \/>\n      <\/svg>\n\n      <div class=\"bcta__content\">\n                  \n\n<h3 class=\"heading heading_as-h6 bcta__content-title\">\n  Vous lancez une nouvelle offre de mobilit\u00e9 et souhaitez maximiser son impact ? \n<\/h3>\n        \n              <\/div>\n\n      <div class=\"bcta__buttons\">\n                  \n\n\n<a class=\"button button_variant-primary button_scheme-light\" href=\"https:\/\/thom.eu\/be-fr\/contact\/\" target=\"\">\n  \n      <span class=\"button__label\">Contactez-nous pour en discuter 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<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":17245,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"acf":[],"_links":{"self":[{"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/posts\/17268"}],"collection":[{"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/comments?post=17268"}],"version-history":[{"count":14,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/posts\/17268\/revisions"}],"predecessor-version":[{"id":18711,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/posts\/17268\/revisions\/18711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/media\/17245"}],"wp:attachment":[{"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/media?parent=17268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/categories?post=17268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}