{"id":17270,"date":"2025-03-03T17:46:46","date_gmt":"2025-03-03T15:46:46","guid":{"rendered":"https:\/\/thom.eu\/?p=17270"},"modified":"2025-04-08T12:33:31","modified_gmt":"2025-04-08T10:33:31","slug":"comment-nous-avons-aide-un-leader-des-alarmes-a-clarifier-et-valoriser-son-offre","status":"publish","type":"post","link":"https:\/\/thom.eu\/be-fr\/resources\/uncategorized-be-fr\/comment-nous-avons-aide-un-leader-des-alarmes-a-clarifier-et-valoriser-son-offre\/","title":{"rendered":"Comment nous avons aid\u00e9 un leader des alarmes \u00e0 clarifier et valoriser son offre"},"content":{"rendered":"\n<section class=\"mc mc_scheme-white\" id=\"block_7f022e269bbcb13f820dc8103a0fb70e\">\n  <div class=\"mc__container\">\n    <div class=\"mc__header\">\n              \n\n<h3 class=\"heading heading_as-h3\">\n  \n<\/h3>\n      \n              \n\n\n<div class=\"text text_default-500\" >\n  <h4 style=\"text-align: left;\"><strong>Contexte<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Un leader du march\u00e9 des alarmes souhaitait moderniser son image et clarifier son positionnement. Malgr\u00e9 une forte notori\u00e9t\u00e9, il \u00e9tait per\u00e7u comme un simple fournisseur d\u2019alarmes, occultant ses services compl\u00e9mentaires comme l\u2019assistance \u00e0 distance, l\u2019installation sur mesure et la protection connect\u00e9e.<\/p>\n<p style=\"text-align: left;\">L\u2019objectif ? Transformer cette perception et ancrer la marque comme un acteur global de la s\u00e9curit\u00e9 domestique.<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: left;\"><strong>Notre approche<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Nous avons mis en place une strat\u00e9gie en plusieurs \u00e9tapes pour repositionner la marque et renforcer la compr\u00e9hension de son offre :<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">1\ufe0f\u20e3 <strong>Comprendre les attentes des clients<\/strong><\/p>\n<ul style=\"text-align: left;\">\n<li>Enqu\u00eate nationale (4 200 r\u00e9pondants) pour identifier les points de friction.<\/li>\n<li>Interviews qualitatives pour comprendre les motivations et objections.<\/li>\n<\/ul>\n<p style=\"text-align: left;\">2\ufe0f\u20e3 <strong>Repositionner l\u2019offre<\/strong><\/p>\n<ul style=\"text-align: left;\">\n<li>D\u00e9veloppement de nouveaux messages cl\u00e9s valorisant les services au-del\u00e0 des alarmes.<\/li>\n<li>Adaptation des supports de communication pour refl\u00e9ter ce positionnement.<\/li>\n<\/ul>\n<p style=\"text-align: left;\">3\ufe0f\u20e3 <strong>Refonte du parcours client<\/strong><\/p>\n<ul>\n<li style=\"text-align: left;\">Optimisation des points de contact et du discours commercial.<\/li>\n<li style=\"text-align: left;\">Mise en place de contenus p\u00e9dagogiques pour mieux expliquer les services compl\u00e9mentaires.<\/li>\n<\/ul>\n<h4><\/h4>\n<h4 style=\"text-align: left;\"><strong>R\u00e9sultats<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">\ud83c\udfaf Une meilleure perception de l\u2019offre globale de l\u2019entreprise, avec des clients d\u00e9sormais conscients de l\u2019ensemble des services propos\u00e9s et non plus uniquement des alarmes.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">\ud83c\udfaf Une augmentation du taux de conversion gr\u00e2ce \u00e0 un discours plus clair, permettant une meilleure compr\u00e9hension des avantages de chaque service et un engagement accru des prospects.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">\ud83c\udfaf Une communication plus efficace et adapt\u00e9e aux besoins des clients, facilitant l\u2019adoption des solutions de s\u00e9curit\u00e9 connect\u00e9e et fid\u00e9lisant les utilisateurs existants.<\/p>\n\n<\/div>\n          <\/div>\n\n      <\/div>\n<\/section>\n\n\n\n<section class=\"bcta bcta_scheme-blue\" id=\"block_383fb885dae02a0f0eac1cdd3a8e4cc8\">\n  <div class=\"bcta__container\">\n    <div class=\"bcta__inner\">\n      <svg class=\"bcta__logo\"\n        width=\"124\"\n        height=\"128\"\n        viewBox=\"0 0 124 128\"\n        fill=\"none\"\n        xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path d=\"M113.189 137.969C114.14 142.166 114.037 148.058 120.637 146.59C126.409 145.308 124.278 140.098 123.616 136.398C119.25 112.478 118.154 88.8474 129.098 66.1473C130.257 63.7284 131.457 61.3302 132.636 58.9321L124.547 50.6211C109.858 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146.114 3.97164 146.941 3.97164 146.941H14.6056C14.6056 146.941 14.2953 144.832 14.1298 143.757C9.61965 115.289 9.84723 86.9452 16.1573 58.7458C16.6745 56.451 17.6676 51.6133 17.6676 51.6133L3.43373 66.5399C-1.49018 93.2921 -0.952273 118.618 3.76475 145.618L3.78544 145.639Z\"\n          fill=\"currentColor\" \/>\n      <\/svg>\n\n      <div class=\"bcta__content\">\n                  \n\n<h3 class=\"heading heading_as-h6 bcta__content-title\">\n  Vous souhaitez repositionner votre marque pour mieux refl\u00e9ter votre expertise ?\n<\/h3>\n        \n              <\/div>\n\n      <div class=\"bcta__buttons\">\n                  \n\n\n<a class=\"button button_variant-primary button_scheme-light\" href=\"https:\/\/thom.eu\/be-fr\/contact\/\" target=\"\">\n  \n      <span class=\"button__label\">Contactez-nous pour en discuter !<\/span>\n  \n  <\/a>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":17247,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"acf":[],"_links":{"self":[{"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/posts\/17270"}],"collection":[{"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/comments?post=17270"}],"version-history":[{"count":11,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/posts\/17270\/revisions"}],"predecessor-version":[{"id":18448,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/posts\/17270\/revisions\/18448"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/media\/17247"}],"wp:attachment":[{"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/media?parent=17270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/categories?post=17270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}