{"id":18913,"date":"2025-06-19T12:03:28","date_gmt":"2025-06-19T10:03:28","guid":{"rendered":"https:\/\/thom.eu\/?p=18913"},"modified":"2025-07-17T11:53:24","modified_gmt":"2025-07-17T09:53:24","slug":"capsules-client-comment-edenred-a-accelere-sa-transformation-marketing","status":"publish","type":"post","link":"https:\/\/thom.eu\/be-fr\/resources\/cas-client\/capsules-client-comment-edenred-a-accelere-sa-transformation-marketing\/","title":{"rendered":"Capsules Client \u2013 Comment Edenred a acc\u00e9l\u00e9r\u00e9 sa transformation marketing"},"content":{"rendered":"\n  \n<section class=\"bto bto_type-box bto_orientation-left bto_scheme-denim\" id=\"block_93c38553830f2c4951626ef53121873f\">\n  <div class=\"bto__container\">\n    <div class=\"bto__inner\">\n              <div class=\"bto__header\">\n          <svg class=\"bto__header-shape\"\n            viewBox=\"0 0 40 50\"\n            fill=\"none\"\n            xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path d=\"M18.4033 49.0234L40 24.9609L18.4033 0.898438L-5.73561e-07 0.898438L0 49.0234L18.4033 49.0234Z\"\n              fill=\"currentColor\" \/>\n          <\/svg>\n\n          \n\n<h3 class=\"heading heading_as-h3 bto__header-title\">\n  Edenred x The House of Marketing\n<\/h3>\n        <\/div>\n      \n      \n\n\n<div class=\"text text_default-600 bto__content\" >\n  <p>Chez Edenred, l\u2019innovation et la performance marketing ne sont pas des buzzwords, mais des leviers concrets de transformation. Lorsque Pauline Martin, Directeur Marketing &amp; Strat\u00e9gie chez Edenred BeLux, s\u2019est retrouv\u00e9e face \u00e0 plusieurs d\u00e9fis marketing critiques, elle a fait appel \u00e0 The House of Marketing pour y r\u00e9pondre avec agilit\u00e9, expertise et impact. Voici les trois enjeux majeurs qu\u2019elle nous a partag\u00e9s \u2014 et comment nous y avons r\u00e9pondu.<\/p>\n\n<\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"mc mc_scheme-white\" id=\"block_4e4d94292a175df428437a4ac16413b0\">\n  <div class=\"mc__container\">\n    <div class=\"mc__header\">\n              \n\n<h3 class=\"heading heading_as-h3\">\n  \n<\/h3>\n      \n              \n\n\n<div class=\"text text_default-500\" >\n  <h5 style=\"text-align: left;\">D\u00e9fi 1 : Renforcer les \u00e9quipes \u00e0 travers des missions int\u00e9rim cibl\u00e9es<\/h5>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Avec des projets \u00e0 haute intensit\u00e9 et des enjeux business imm\u00e9diats, Edenred avait besoin de solutions rapides et efficaces pour ne pas ralentir la cadence. The House of Marketing a r\u00e9pondu pr\u00e9sent avec des profils exp\u00e9riment\u00e9s, capables de s\u2019int\u00e9grer rapidement dans les \u00e9quipes et de d\u00e9livrer des r\u00e9sultats.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">\ud83d\udca1 Le plus ? Une approche 360\u00b0 : nos experts sont des marketeurs complets, qui pensent en termes de strat\u00e9gie, de performance et d\u2019exp\u00e9rience client. Pauline appr\u00e9cie tout particuli\u00e8rement \u00ab qu\u2019il y ait toujours un marketeur complet en face de moi, capable de piloter un projet de A \u00e0 Z. \u00bb<\/p>\n\n<\/div>\n          <\/div>\n\n      <\/div>\n<\/section>\n\n\n\n<div style=\"display: flex; justify-content: center; margin: -50px 0;\">\n  <iframe loading=\"lazy\" width=\"560\" height=\"315\" \n    src=\"https:\/\/www.youtube.com\/embed\/b7mXZcElX5Q?si=g48XCn2_MfeWozBx\" \n    title=\"YouTube video player\" \n    frameborder=\"0\" \n    allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" \n    referrerpolicy=\"strict-origin-when-cross-origin\" \n    allowfullscreen>\n  <\/iframe>\n<\/div>\n\n\n\n<section class=\"mc mc_scheme-white\" id=\"block_2f293eea3d89ee8b6e8c0089254d985e\">\n  <div class=\"mc__container\">\n    <div class=\"mc__header\">\n              \n\n<h3 class=\"heading heading_as-h3\">\n  \n<\/h3>\n      \n              \n\n\n<div class=\"text text_default-500\" >\n  <h5 style=\"text-align: left;\" data-start=\"1653\" data-end=\"1715\">D\u00e9fi 2 : Piloter un projet d\u2019innovation de bout en bout<\/h5>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\" data-start=\"1653\" data-end=\"1715\"><em style=\"font-size: 16px;\" data-start=\"1719\" data-end=\"1843\">\u00ab Je voulais un partenaire capable de m\u2019accompagner sur un projet d\u2019innovation, depuis l\u2019id\u00e9ation jusqu\u2019au go-to-market. \u00bb<\/em><\/p>\n<\/blockquote>\n<p class=\"\" style=\"text-align: left;\" data-start=\"1845\" data-end=\"2153\">Dans le cadre d\u2019un nouveau produit strat\u00e9gique, Edenred cherchait \u00e0 structurer un projet d\u2019innovation ambitieux, de la d\u00e9finition de l\u2019opportunit\u00e9 \u00e0 la mise en march\u00e9. Nos consultants ont assur\u00e9 un accompagnement end-to-end : cadrage strat\u00e9gique, d\u00e9veloppement produit, test &amp; learn, et plan de go-to-market.<\/p>\n<p data-start=\"1845\" data-end=\"2153\">\n<p class=\"\" style=\"text-align: left;\" data-start=\"2155\" data-end=\"2282\">R\u00e9sultat : un projet lanc\u00e9 avec une vision claire, des \u00e9tapes structur\u00e9es, et une ex\u00e9cution align\u00e9e sur les objectifs business.<\/p>\n\n<\/div>\n          <\/div>\n\n      <\/div>\n<\/section>\n\n\n\n<section class=\"mc mc_scheme-white\" id=\"block_b497ba3eb3413e96b009e537c2d929c7\">\n  <div class=\"mc__container\">\n    <div class=\"mc__header\">\n              \n\n<h3 class=\"heading heading_as-h3\">\n  \n<\/h3>\n      \n              \n\n\n<div class=\"text text_default-500\" >\n  <h5 style=\"text-align: left;\" data-start=\"2289\" data-end=\"2376\">D\u00e9fi 3 : Booster la performance de l\u2019\u00e9quipe marketing gr\u00e2ce \u00e0 une vision externe<\/h5>\n\n<\/div>\n          <\/div>\n\n      <\/div>\n<\/section>\n\n\n\n<div style=\"display: flex; justify-content: center; margin: -40px 0;\">\n  <iframe loading=\"lazy\" width=\"560\" height=\"315\" \n    src=\"https:\/\/www.youtube.com\/embed\/R8mjradtm9c?si=4uNJdQ0DPvJX8NR2\" \n    title=\"YouTube video player\" \n    frameborder=\"0\" \n    allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" \n    referrerpolicy=\"strict-origin-when-cross-origin\" \n    allowfullscreen>\n  <\/iframe>\n<\/div>\n\n\n\n<section class=\"mc mc_scheme-white\" id=\"block_c02ad9631a7462daf271dbb887e311fd\">\n  <div class=\"mc__container\">\n    <div class=\"mc__header\">\n              \n\n<h3 class=\"heading heading_as-h3\">\n  \n<\/h3>\n      \n              \n\n\n<div class=\"text text_default-500\" >\n  <blockquote>\n<p style=\"padding-left: 40px; text-align: center;\" data-start=\"2289\" data-end=\"2376\"><em style=\"font-size: 16px;\" data-start=\"2380\" data-end=\"2488\">\u00ab Je voulais challenger la performance de mon \u00e9quipe, la r\u00e9organiser et en tirer des r\u00e9sultats concrets.\u00bb<\/em><\/p>\n<p data-start=\"2289\" data-end=\"2376\">\n<\/blockquote>\n<p class=\"\" style=\"text-align: left;\" data-start=\"2490\" data-end=\"2856\">Avec une volont\u00e9 de faire monter en puissance son \u00e9quipe marketing, Pauline a fait appel \u00e0 un regard externe pour \u00e9valuer les forces et les zones d\u2019optimisation. Gr\u00e2ce \u00e0 notre expertise en organisation marketing, nous avons co-construit avec elle un plan de transformation interne : diagnostic, coaching, r\u00e9organisation, mise en place de KPIs et suivi dans la dur\u00e9e.<\/p>\n<p data-start=\"2490\" data-end=\"2856\">\n<p class=\"\" style=\"text-align: left;\" data-start=\"2858\" data-end=\"2999\">\ud83c\udfaf Le mot-cl\u00e9 : la performance. L\u2019objectif n\u2019\u00e9tait pas d\u2019apporter de simples recommandations, mais de les activer dans la r\u00e9alit\u00e9 du terrain.<\/p>\n\n<\/div>\n          <\/div>\n\n      <\/div>\n<\/section>\n\n\n\n\n<section class=\"bce bce_type-full-width bce_scheme-denim bce_count-single\" id=\"block_210b3b8d45a39a69e0cfcef587e2c0b7\">\n  <div class=\"bce__container\">\n    <div class=\"bce__inner\">\n              <div class=\"bce__header\">\n          <svg class=\"bce__header-shape\"\n            viewBox=\"0 0 40 50\"\n            fill=\"none\"\n            xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path d=\"M18.4033 49.0234L40 24.9609L18.4033 0.898438L-5.73561e-07 0.898438L0 49.0234L18.4033 49.0234Z\"\n              fill=\"currentColor\" \/>\n          <\/svg>\n\n          \n\n<h3 class=\"heading heading_as-h5 bce__header-title\">\n  Besoin d&#8217;un coup de pouce ?\n<\/h3>\n        <\/div>\n      \n              <ul class=\"bce__experts\">\n                      \n            <li class=\"bce__experts-item\">\n                              \n\n<figure class=\"image image_fit-cover bce__experts-item-image\"\n  style=\"--aspect-ratio: 1\">\n  <img decoding=\"async\" src=\"https:\/\/thom.eu\/wp-content\/uploads\/2022\/03\/Stephanie-Tang_THoM.webp\" alt=\"\" title=\"\">\n<\/figure>\n              \n              <div class=\"bce__experts-item-info\">\n                <div class=\"bce__experts-item-info-details\">\n                  \n\n<p class=\"heading heading_as-h6 bce__experts-item-info-details-name\">\n  Stephanie Tang\n<\/p>\n\n                  \n\n\n<p class=\"text text_default-500 bce__experts-item-info-details-position\" >\n  Consulting Manager &#038; Strategy Commercial Expert\n<\/p>\n                <\/div>\n\n                <div class=\"bce__experts-item-info-contacts\">\n                  \n\n\n<a class=\"button button_variant-tertiary button_scheme-light\" href=\"mailto:\" target=\"\">\n      <span class=\"button__icon\">\n      \n<div class=\"icon \" style=\"--icon-default-size: 20px;\">\n  <svg  viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <g clip-path=\"url(#clip0_3427_9822)\">\n        <path d=\"M3 6.21094H21V18.9609C21 19.1598 20.921 19.3506 20.7803 19.4913C20.6397 19.6319 20.4489 19.7109 20.25 19.7109H3.75C3.55109 19.7109 3.36032 19.6319 3.21967 19.4913C3.07902 19.3506 3 19.1598 3 18.9609V6.21094Z\" stroke=\"currentColor\" stroke-width=\"1.33\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n        <path d=\"M21 6.21094L12 14.4609L3 6.21094\" stroke=\"currentColor\" stroke-width=\"1.33\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n    <\/g>\n<\/svg>\n\n<\/div>\n    <\/span>\n  \n  \n  <\/a>\n\n                  \n\n\n<a class=\"button button_variant-tertiary button_scheme-light\" href=\"tel:+32 (0)2 704 91 61\" target=\"\">\n      <span class=\"button__icon\">\n      \n<div class=\"icon \" style=\"--icon-default-size: 20px;\">\n  <svg viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <g clip-path=\"url(#clip0_3427_10250)\">\n        <path d=\"M15.4116 14.5862C15.5154 14.5171 15.6349 14.4749 15.7591 14.4637C15.8834 14.4524 16.0085 14.4722 16.1231 14.5215L20.5444 16.5024C20.6934 16.5661 20.8177 16.6763 20.8989 16.8166C20.98 16.9569 21.0135 17.1196 20.9944 17.2806C20.8487 18.369 20.3127 19.3676 19.486 20.0905C18.6593 20.8134 17.5982 21.2114 16.5 21.2106C13.1185 21.2106 9.87548 19.8673 7.48439 17.4762C5.0933 15.0851 3.75 11.8421 3.75 8.46055C3.74916 7.36237 4.1472 6.30125 4.87009 5.47455C5.59298 4.64785 6.59152 4.11183 7.68 3.96618C7.84091 3.94706 8.00368 3.98057 8.14395 4.06169C8.28422 4.14281 8.39444 4.26718 8.45813 4.41618L10.4391 8.84118C10.4877 8.95483 10.5076 9.07875 10.4968 9.20191C10.486 9.32508 10.4449 9.44366 10.3772 9.54711L8.37375 11.9293C8.30269 12.0365 8.26066 12.1604 8.25179 12.2887C8.24291 12.4171 8.26749 12.5455 8.32313 12.6615C9.09844 14.2487 10.7391 15.8696 12.3309 16.6374C12.4475 16.6928 12.5766 16.7168 12.7053 16.7071C12.834 16.6974 12.958 16.6544 13.065 16.5821L15.4116 14.5862Z\" stroke=\"currentColor\" stroke-width=\"1.33\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n    <\/g>\n<\/svg>\n\n<\/div>\n    <\/span>\n  \n      <span class=\"button__label\">+32 (0)2 704 91 61<\/span>\n  \n  <\/a>\n                <\/div>\n              <\/div>\n            <\/li>\n                  <\/ul>\n          <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":20060,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"acf":[],"_links":{"self":[{"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/posts\/18913"}],"collection":[{"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/comments?post=18913"}],"version-history":[{"count":55,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/posts\/18913\/revisions"}],"predecessor-version":[{"id":20209,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/posts\/18913\/revisions\/20209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/media\/20060"}],"wp:attachment":[{"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/media?parent=18913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/categories?post=18913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}