{"id":20198,"date":"2025-08-08T16:02:52","date_gmt":"2025-08-08T14:02:52","guid":{"rendered":"https:\/\/thom.eu\/?p=20198"},"modified":"2026-01-07T11:13:56","modified_gmt":"2026-01-07T09:13:56","slug":"capsules-client-dieteren-sappuie-sur-notre-expertise-pour-structurer-performer-et-avancer","status":"publish","type":"post","link":"https:\/\/thom.eu\/be-fr\/resources\/cas-client\/capsules-client-dieteren-sappuie-sur-notre-expertise-pour-structurer-performer-et-avancer\/","title":{"rendered":"Capsules Client \u2013 D\u2019Ieteren s\u2019appuie sur notre expertise pour structurer, performer et avancer"},"content":{"rendered":"\n  \n<section class=\"bto bto_type-box bto_orientation-left bto_scheme-denim\" id=\"block_db21aebb854e5205ec31383909c74410\">\n  <div class=\"bto__container\">\n    <div class=\"bto__inner\">\n              <div class=\"bto__header\">\n          <svg class=\"bto__header-shape\"\n            viewBox=\"0 0 40 50\"\n            fill=\"none\"\n            xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path d=\"M18.4033 49.0234L40 24.9609L18.4033 0.898438L-5.73561e-07 0.898438L0 49.0234L18.4033 49.0234Z\"\n              fill=\"currentColor\" \/>\n          <\/svg>\n\n          \n\n<h3 class=\"heading heading_as-h3 bto__header-title\">\n  D&#8217;Ieteren x The House of Marketing\n<\/h3>\n        <\/div>\n      \n      \n\n\n<div class=\"text text_default-600 bto__content\" >\n  <p style=\"text-align: left;\" data-start=\"239\" data-end=\"587\">Chez D\u2019Ieteren Automotive, l\u2019innovation ne se limite pas aux produits ou aux services propos\u00e9s : elle s\u2019incarne aussi dans la mani\u00e8re dont les \u00e9quipes sont structur\u00e9es, pilot\u00e9es et accompagn\u00e9es. C\u2019est dans ce contexte de transformation que Jos\u00e9 Fernandez, Chief Marketing Officer, a fait appel \u00e0 The House of Marketing pour relever des d\u00e9fis cl\u00e9s.<\/p>\n\n<\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"mc mc_scheme-white\" id=\"block_49c1df87904d4398c7d13a27f88d54af\">\n  <div class=\"mc__container\">\n    <div class=\"mc__header\">\n              \n\n<h3 class=\"heading heading_as-h3\">\n  \n<\/h3>\n      \n              \n\n\n<div class=\"text text_default-500\" >\n  <h5 style=\"text-align: left;\" data-start=\"594\" data-end=\"669\"><strong data-start=\"597\" data-end=\"669\">D\u00e9fi 1 : Structurer un nouveau d\u00e9partement marketing de 20 personnes<\/strong><\/h5>\n<blockquote data-start=\"671\" data-end=\"833\">\n<p style=\"text-align: left;\" data-start=\"673\" data-end=\"833\"><em data-start=\"673\" data-end=\"833\">\u00ab Nous \u00e9tions en pleine transformation organisationnelle. Il fallait structurer un tout nouveau d\u00e9partement marketing, avec une vingtaine de collaborateurs. \u00bb<\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: left;\" data-start=\"835\" data-end=\"1244\">Cette r\u00e9organisation impliquait de d\u00e9finir une nouvelle dynamique d\u2019\u00e9quipe, d\u2019aligner les r\u00f4les et responsabilit\u00e9s, et de mettre en place une gouvernance claire. The House of Marketing a accompagn\u00e9 cette transformation en apportant une vision externe, des m\u00e9thodes \u00e9prouv\u00e9es et un soutien sur le terrain. Le r\u00e9sultat : une \u00e9quipe plus claire sur ses missions, mieux organis\u00e9e et plus performante au quotidien.<\/p>\n\n<\/div>\n          <\/div>\n\n      <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"mc mc_scheme-white\" id=\"block_db722e04e8a9c148b1243455aac323c1\">\n  <div class=\"mc__container\">\n    <div class=\"mc__header\">\n              \n\n<h3 class=\"heading heading_as-h3\">\n  \n<\/h3>\n      \n              \n\n\n<div class=\"text text_default-500\" >\n  <h5 style=\"text-align: left;\" data-start=\"1251\" data-end=\"1330\"><strong data-start=\"1254\" data-end=\"1330\">D\u00e9fi 2 : Assurer la continuit\u00e9 gr\u00e2ce \u00e0 des profils en interim management<\/strong><\/h5>\n<blockquote data-start=\"1332\" data-end=\"1492\">\n<p data-start=\"1334\" data-end=\"1492\"><em data-start=\"1334\" data-end=\"1492\">\u00ab \u00c0 plusieurs moments, nous avons eu besoin de talents disponibles rapidement pour occuper des fonctions cl\u00e9s comme le CRM Manager et le Campaign Manager. \u00bb<\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: left;\" data-start=\"1494\" data-end=\"1854\">Dans un contexte en mouvement, l\u2019agilit\u00e9 est essentielle. Gr\u00e2ce \u00e0 notre vivier d\u2019experts, nous avons pu d\u00e9ployer des profils exp\u00e9riment\u00e9s, imm\u00e9diatement op\u00e9rationnels et capables de prendre le relais sans rupture. Ces missions d\u2019int\u00e9rim ont permis \u00e0 D\u2019Ieteren de continuer \u00e0 d\u00e9livrer tout en travaillant en parall\u00e8le sur le renforcement structurel des \u00e9quipes.<\/p>\n\n<\/div>\n          <\/div>\n\n      <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"mc mc_scheme-white\" id=\"block_24eb6f6d058b67e0e1a07981c02fc0cc\">\n  <div class=\"mc__container\">\n    <div class=\"mc__header\">\n              \n\n<h3 class=\"heading heading_as-h3\">\n  \n<\/h3>\n      \n              \n\n\n<div class=\"text text_default-500\" >\n  <h5 style=\"text-align: left;\" data-start=\"1861\" data-end=\"1917\"><strong data-start=\"1864\" data-end=\"1917\">Pourquoi notre collaboration fonctionne si bien ?<\/strong><\/h5>\n<blockquote data-start=\"1919\" data-end=\"2080\">\n<p style=\"text-align: left;\" data-start=\"1921\" data-end=\"2080\"><em data-start=\"1921\" data-end=\"2080\">\u00ab Ce que j\u2019appr\u00e9cie chez The House of Marketing, c\u2019est leur tr\u00e8s bonne connaissance de notre secteur, leur flexibilit\u00e9, et la qualit\u00e9 des profils propos\u00e9s. \u00bb<\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: left;\" data-start=\"2082\" data-end=\"2139\">Notre collaboration repose sur trois piliers essentiels :<\/p>\n<ul data-start=\"2140\" data-end=\"2436\">\n<li style=\"text-align: left;\" data-start=\"2140\" data-end=\"2239\">\n<p data-start=\"2142\" data-end=\"2239\">Une <strong data-start=\"2146\" data-end=\"2180\">compr\u00e9hension fine du business<\/strong> automobile et des enjeux marketing sp\u00e9cifiques au secteur,<\/p>\n<\/li>\n<li style=\"text-align: left;\" data-start=\"2240\" data-end=\"2327\">\n<p data-start=\"2242\" data-end=\"2327\">Des <strong data-start=\"2246\" data-end=\"2291\">profils flexibles, seniors et performants<\/strong>, capables de s\u2019int\u00e9grer rapidement,<\/p>\n<\/li>\n<li data-start=\"2328\" data-end=\"2436\">\n<p style=\"text-align: left;\" data-start=\"2330\" data-end=\"2436\">Et un <strong data-start=\"2336\" data-end=\"2373\">partenariat bas\u00e9 sur la confiance<\/strong>, avec un accompagnement qui va au-del\u00e0 de la simple ex\u00e9cution.<\/p>\n<\/li>\n<\/ul>\n\n<\/div>\n          <\/div>\n\n      <\/div>\n<\/section>\n\n\n\n\n\n\n\n\n<section class=\"bce bce_type-full-width bce_scheme-denim bce_count-single\" id=\"block_7bcfbb8f3585a8b839f3ec0e3d74be98\">\n  <div class=\"bce__container\">\n    <div class=\"bce__inner\">\n              <div class=\"bce__header\">\n          <svg class=\"bce__header-shape\"\n            viewBox=\"0 0 40 50\"\n            fill=\"none\"\n            xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path d=\"M18.4033 49.0234L40 24.9609L18.4033 0.898438L-5.73561e-07 0.898438L0 49.0234L18.4033 49.0234Z\"\n              fill=\"currentColor\" \/>\n          <\/svg>\n\n          \n\n<h3 class=\"heading heading_as-h3 bce__header-title\">\n  Vous aussi, vous transformez votre organisation marketing ? Parlons-en.\n<\/h3>\n        <\/div>\n      \n              <ul class=\"bce__experts\">\n                      \n            <li class=\"bce__experts-item\">\n                              \n\n<figure class=\"image image_fit-cover bce__experts-item-image\"\n  style=\"--aspect-ratio: 1\">\n  <img decoding=\"async\" src=\"https:\/\/thom.eu\/wp-content\/uploads\/2026\/01\/Thomas_Peeters_managing-director-thom.webp\" alt=\"Portrait de Thomas Peeters, notre directeur g\u00e9n\u00e9ral, sur un fond clair\" title=\"\">\n<\/figure>\n              \n              <div class=\"bce__experts-item-info\">\n                <div class=\"bce__experts-item-info-details\">\n                  \n\n<p class=\"heading heading_as-h6 bce__experts-item-info-details-name\">\n  Thomas Peeters\n<\/p>\n\n                  \n\n\n<p class=\"text text_default-500 bce__experts-item-info-details-position\" >\n  Directeur g\u00e9n\u00e9ral \n<\/p>\n                <\/div>\n\n                <div class=\"bce__experts-item-info-contacts\">\n                  \n\n\n<a class=\"button button_variant-tertiary button_scheme-light\" href=\"mailto:\" target=\"\">\n      <span class=\"button__icon\">\n      \n<div class=\"icon \" style=\"--icon-default-size: 20px;\">\n  <svg  viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <g clip-path=\"url(#clip0_3427_9822)\">\n        <path d=\"M3 6.21094H21V18.9609C21 19.1598 20.921 19.3506 20.7803 19.4913C20.6397 19.6319 20.4489 19.7109 20.25 19.7109H3.75C3.55109 19.7109 3.36032 19.6319 3.21967 19.4913C3.07902 19.3506 3 19.1598 3 18.9609V6.21094Z\" stroke=\"currentColor\" stroke-width=\"1.33\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n        <path d=\"M21 6.21094L12 14.4609L3 6.21094\" stroke=\"currentColor\" stroke-width=\"1.33\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n    <\/g>\n<\/svg>\n\n<\/div>\n    <\/span>\n  \n  \n  <\/a>\n\n                  \n\n\n<a class=\"button button_variant-tertiary button_scheme-light\" href=\"tel:\" target=\"\">\n      <span class=\"button__icon\">\n      \n<div class=\"icon \" style=\"--icon-default-size: 20px;\">\n  <svg viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <g clip-path=\"url(#clip0_3427_10250)\">\n        <path d=\"M15.4116 14.5862C15.5154 14.5171 15.6349 14.4749 15.7591 14.4637C15.8834 14.4524 16.0085 14.4722 16.1231 14.5215L20.5444 16.5024C20.6934 16.5661 20.8177 16.6763 20.8989 16.8166C20.98 16.9569 21.0135 17.1196 20.9944 17.2806C20.8487 18.369 20.3127 19.3676 19.486 20.0905C18.6593 20.8134 17.5982 21.2114 16.5 21.2106C13.1185 21.2106 9.87548 19.8673 7.48439 17.4762C5.0933 15.0851 3.75 11.8421 3.75 8.46055C3.74916 7.36237 4.1472 6.30125 4.87009 5.47455C5.59298 4.64785 6.59152 4.11183 7.68 3.96618C7.84091 3.94706 8.00368 3.98057 8.14395 4.06169C8.28422 4.14281 8.39444 4.26718 8.45813 4.41618L10.4391 8.84118C10.4877 8.95483 10.5076 9.07875 10.4968 9.20191C10.486 9.32508 10.4449 9.44366 10.3772 9.54711L8.37375 11.9293C8.30269 12.0365 8.26066 12.1604 8.25179 12.2887C8.24291 12.4171 8.26749 12.5455 8.32313 12.6615C9.09844 14.2487 10.7391 15.8696 12.3309 16.6374C12.4475 16.6928 12.5766 16.7168 12.7053 16.7071C12.834 16.6974 12.958 16.6544 13.065 16.5821L15.4116 14.5862Z\" stroke=\"currentColor\" stroke-width=\"1.33\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n    <\/g>\n<\/svg>\n\n<\/div>\n    <\/span>\n  \n  \n  <\/a>\n                <\/div>\n              <\/div>\n            <\/li>\n                  <\/ul>\n          <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":20260,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"acf":[],"_links":{"self":[{"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/posts\/20198"}],"collection":[{"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/comments?post=20198"}],"version-history":[{"count":18,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/posts\/20198\/revisions"}],"predecessor-version":[{"id":21745,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/posts\/20198\/revisions\/21745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/media\/20260"}],"wp:attachment":[{"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/media?parent=20198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/categories?post=20198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}