{"id":21518,"date":"2025-12-01T17:44:36","date_gmt":"2025-12-01T15:44:36","guid":{"rendered":"https:\/\/thom.eu\/?p=21518"},"modified":"2025-12-24T15:27:44","modified_gmt":"2025-12-24T13:27:44","slug":"comment-thom-a-aide-squirro-a-transformer-son-funnel-marketing-en-moteur-de-croissance","status":"publish","type":"post","link":"https:\/\/thom.eu\/be-fr\/resources\/articles\/comment-thom-a-aide-squirro-a-transformer-son-funnel-marketing-en-moteur-de-croissance\/","title":{"rendered":"Comment THoM a aid\u00e9 Squirro \u00e0 transformer son funnel marketing en moteur de croissance"},"content":{"rendered":"\n<section class=\"bti\" id=\"block_1ab79681ce8b12ccab8b85ebaa15d72d\">\n  <div class=\"bti__container\">\n          \n\n\n<div class=\"text text_default-600 bti__content\" >\n  <p style=\"text-align: left;\" data-pm-slice=\"1 1 []\">Avec l\u2019essor fulgurant de l\u2019IA, les solutions se multiplient et la concurrence s\u2019intensifie. Pour Squirro, plateforme d\u2019IA d\u2019entreprise d\u00e9di\u00e9e aux secteurs hautement r\u00e9glement\u00e9s, le d\u00e9fi \u00e9tait de taille : se d\u00e9marquer, qualifier plus finement et activer plus efficacement un volume croissant de leads.<\/p>\n<p style=\"text-align: left;\">Pour soutenir cette ambition, Squirro a fait appel \u00e0 <strong>The House of Marketing<\/strong>, avec un objectif clair : transformer leur CRM en une v\u00e9ritable machine de croissance.<\/p>\n\n<\/div>\n      <\/div>\n<\/section>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"T\u00e9moignage Squirro : Le r\u00f4le cl\u00e9 de THoM dans leur croissance CRM\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/S5cKuZoSmFo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<section class=\"mc mc_scheme-denim\" id=\"block_8935440f6007ae77e918237d2d9e907f\">\n  <div class=\"mc__container\">\n    <div class=\"mc__header\">\n              \n\n<h3 class=\"heading heading_as-h3\">\n  \n<\/h3>\n      \n              \n\n\n<div class=\"text text_default-500\" >\n  <h5 style=\"text-align: left;\" data-pm-slice=\"1 1 []\">La mission THoM : clarifier, optimiser et structurer<\/h5>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">THoM a concentr\u00e9 son intervention sur trois leviers majeurs :<\/p>\n<p style=\"text-align: left;\"><strong>1. Clarification et vision d\u2019ensemble<\/strong><\/p>\n<p style=\"text-align: left;\">Un playbook complet a \u00e9t\u00e9 cr\u00e9\u00e9 pour cartographier l\u2019existant : workflows, segmentation, logiques d\u2019automation, parcours\u2026<\/p>\n<p style=\"text-align: left;\">Cette analyse a mis en lumi\u00e8re les zones \u00e0 simplifier et les opportunit\u00e9s \u00e0 activer.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>2. Refonte et optimisation des journeys<\/strong><\/p>\n<p style=\"text-align: left;\">THoM a repens\u00e9 enti\u00e8rement les flows \u00e0 partir de nouvelles user stories :<\/p>\n<ol class=\"ProsemirrorEditor-list\" style=\"text-align: left;\">\n<li class=\"ProsemirrorEditor-listItem\" data-list-indent=\"1\" data-list-type=\"bulleted\">segmentation plus pr\u00e9cise,<\/li>\n<li class=\"ProsemirrorEditor-listItem\" data-list-indent=\"1\" data-list-type=\"bulleted\">pathways orient\u00e9s action,<\/li>\n<li class=\"ProsemirrorEditor-listItem\" data-list-indent=\"1\" data-list-type=\"bulleted\">co-construction avec les Campaign Managers via une matrice impact\/faisabilit\u00e9.<\/li>\n<\/ol>\n<p style=\"text-align: left;\">Objectif : rendre leur CRM plus coh\u00e9rent, plus lisible, et surtout plus performant.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>3. Structuration d\u2019une machine CRM efficace<\/strong><\/p>\n<p style=\"text-align: left;\">Chaque journey a \u00e9t\u00e9 remapp\u00e9 en d\u00e9tail (s\u00e9quences, triggers, conditions logiques\u2026) afin d\u2019aligner l\u2019\u00e9cosyst\u00e8me HubSpot avec les besoins business et la dynamique de croissance de Squirro.<\/p>\n\n<\/div>\n          <\/div>\n\n      <\/div>\n<\/section>\n\n\n\n  \n<section class=\"btn btn_orientation-left btn_scheme-white\" id=\"block_17d5bb1f8164b750ef8099b668c90ab0\">\n  <div class=\"btn__container\">\n              <div class=\"btn__header\">\n          <svg class=\"btn__header-shape\"\n            viewBox=\"0 0 40 50\"\n            fill=\"none\"\n            xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path d=\"M18.4033 49.0234L40 24.9609L18.4033 0.898438L-5.73561e-07 0.898438L0 49.0234L18.4033 49.0234Z\"\n              fill=\"currentColor\" \/>\n          <\/svg>\n\n          \n\n<h3 class=\"heading heading_as-h3 btn__header-title\">\n  Des r\u00e9sultats nets en seulement deux trimestres\n<\/h3>\n        <\/div>\n      \n    <div class=\"btn__content\">\n              <ul class=\"btn__content-numbers\">\n                      <li class=\"btn__content-numbers-item\">\n              \n\n\n<p class=\"text text_default-300-bold   text_lg-400-bold btn__content-numbers-item-label\" >\n  sur les open rates (emails ouverts)\n<\/p>\n\n              \n\n<p class=\"heading heading_as-h4 btn__content-numbers-item-value\">\n  +44 % \n<\/p>\n            <\/li>\n                      <li class=\"btn__content-numbers-item\">\n              \n\n\n<p class=\"text text_default-300-bold   text_lg-400-bold btn__content-numbers-item-label\" >\n  sur les CTR (clics sur le contenu de l\u2019email)\n<\/p>\n\n              \n\n<p class=\"heading heading_as-h4 btn__content-numbers-item-value\">\n  +69 %\n<\/p>\n            <\/li>\n                      <li class=\"btn__content-numbers-item\">\n              \n\n\n<p class=\"text text_default-300-bold   text_lg-400-bold btn__content-numbers-item-label\" >\n  d\u2019augmentation du taux de leads pertinents\n<\/p>\n\n              \n\n<p class=\"heading heading_as-h4 btn__content-numbers-item-value\">\n  +35 % \n<\/p>\n            <\/li>\n                  <\/ul>\n      \n      \n\n\n<div class=\"text text_default-600 btn__content-text\" >\n  <p style=\"text-align: left;\">Entre le Q2 et le Q4, les impacts sont visibles : un funnel plus propre, plus pr\u00e9cis, et des actions marketing qui g\u00e9n\u00e8rent davantage de valeur.<\/p>\n\n<\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"mc mc_scheme-denim\" id=\"block_701ca6f004e169b48a039df0aa1a4ff2\">\n  <div class=\"mc__container\">\n    <div class=\"mc__header\">\n              \n\n<h3 class=\"heading heading_as-h3\">\n  \n<\/h3>\n      \n              \n\n\n<div class=\"text text_default-500\" >\n  <h5 style=\"text-align: left;\" data-pm-slice=\"1 1 []\">Pourquoi Squirro a choisi The House of Marketing<\/h5>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Selon <strong>L\u00e9o Dufour<\/strong>, Marketing Lead chez Squirro, THoM s\u2019est distingu\u00e9 par :<\/p>\n<ol class=\"ProsemirrorEditor-list\">\n<li class=\"ProsemirrorEditor-listItem\" style=\"text-align: left;\" data-list-indent=\"1\" data-list-type=\"bulleted\">son expertise et son exp\u00e9rience CRM,<\/li>\n<li class=\"ProsemirrorEditor-listItem\" style=\"text-align: left;\" data-list-indent=\"1\" data-list-type=\"bulleted\">sa collaboration fluide avec les \u00e9quipes internes,<\/li>\n<li class=\"ProsemirrorEditor-listItem\" data-list-indent=\"1\" data-list-type=\"bulleted\">\n<p style=\"text-align: left;\">sa rapidit\u00e9 d\u2019ex\u00e9cution, indispensable dans un contexte de scale-up technologique.<\/p>\n<\/li>\n<\/ol>\n\n<\/div>\n          <\/div>\n\n      <\/div>\n<\/section>\n\n\n\n<section class=\"wwa wwa_scheme-white\" id=\"block_29c66f9dd976fcbe4dab9c0717c8db0c\">\n  <div class=\"wwa__container\">\n          <div class=\"wwa__media\">\n        <img decoding=\"async\" class=\"wwa__media-image\" src=\"https:\/\/thom.eu\/wp-content\/uploads\/2025\/12\/Hugues.webp\" alt=\"Hugues Villeret consulting manager at The House of Marketing\" title=\"\">\n      <\/div>\n    \n    <div class=\"wwa__content\">\n      <div class=\"wwa__content-header\">\n                  \n\n<h3 class=\"heading heading_as-h3 wwa__content-header-title\">\n  \n<\/h3>\n        \n                  \n\n\n<div class=\"text text_default-500 wwa__content-header-description\" >\n  <p style=\"text-align: left;\" data-pm-slice=\"1 1 []\">Gr\u00e2ce \u00e0 l\u2019appui de THoM, Squirro a pu transformer un CRM complexe en une machine parfaitement align\u00e9e sur ses enjeux de croissance.<\/p>\n<p style=\"text-align: left;\">Dans un march\u00e9 IA tr\u00e8s dynamique, cette am\u00e9lioration de la pertinence et de la performance de la Lead Generation constitue un v\u00e9ritable avantage strat\u00e9gique.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Vous souhaitez optimiser votre CRM ou renforcer votre Lead Generation ?<\/strong><\/p>\n<p style=\"text-align: left;\">Les experts HubSpot et CRM de <strong>The House of Marketing<\/strong>\u00a0sont pr\u00eats \u00e0 vous accompagner.<\/p>\n\n<\/div>\n              <\/div>\n\n              <div class=\"wwa__content-buttons\">\n                      \n\n\n<a class=\"button button_variant-primary button_scheme-light\" href=\"https:\/\/thom.eu\/be-fr\/contact\/\" target=\"\">\n  \n      <span class=\"button__label\"> Passons\u00a0\u00e0 l\u2019action\u00a0!<\/span>\n  \n  <\/a>\n                  <\/div>\n          <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Face \u00e0 la mont\u00e9e en puissance de l\u2019IA et \u00e0 une concurrence accrue, Squirro devait transformer son funnel marketing en v\u00e9ritable moteur de croissance. Avec l\u2019appui de The House of Marketing, la plateforme a clarifi\u00e9 ses workflows, optimis\u00e9 ses journeys et structur\u00e9 son CRM HubSpot. R\u00e9sultat : +44 % d\u2019emails ouverts, +69 % de clics et +35 % de leads qualifi\u00e9s en seulement deux trimestres.<\/p>\n","protected":false},"author":3,"featured_media":21716,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76],"acf":[],"_links":{"self":[{"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/posts\/21518"}],"collection":[{"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/comments?post=21518"}],"version-history":[{"count":10,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/posts\/21518\/revisions"}],"predecessor-version":[{"id":21532,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/posts\/21518\/revisions\/21532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/media\/21716"}],"wp:attachment":[{"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/media?parent=21518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thom.eu\/be-fr\/wp-json\/wp\/v2\/categories?post=21518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}