I am a strategic marketer and digital communication leader specialized in building marketing programs to deliver business growth. I bring thought leadership and expert advice to the table, either at start-ups or large global enterprises. Experienced in customer advocacy and demand generation programs, I’m analytical and passionate about driving hearts and minds marketing that engages and also delivers ROI. Digital marketing is my number one: I love to use new technologies to drive marketing success and think outside the box for innovative and creative campaigns.

‘It's kind of fun to do the impossible.’

— Walt Disney

Profile

Key expertises
Marketing Strategy
Branding & Positioning
Marketing Communication & PR
Campaign Management
Product Management
Go-To Market Strategy
Project Management
Coaching
Team Leader
Professional milestones
Senior Manager

The House of Marketing
November 2021– Present

  • Senior VP Manager in the energy sector
Consulting Manager

The House of Marketing
April 2019 – October 2021

  • Value Proposition consulting project in the automotive industry and in a SAAS company
  • E-commerce expert
  • Marketing Manager in the Power industry
  • Segment Strategy Expert in the banking industry
Marketing & Communication Manager

Unified Post
June 2018 – April 2019

Marketing Manager BeNeLux

Ingenico
September 2016 – June 2018

Campaign Manager

Ingenico
February 2015 – September 2016

External Communication & Brand Manager

CBC Banque
June 2012 – January 2015

Market Intellingence & Business Monitoring Manager

CBC Banque
March 2011 – June 2012

Product Manager Cards

CBC Banque
April 2007 – March 2011

Junior Financial – Marketing Controller

Beiersdorf
January 2006 – April 2007

Education milestones
Master in Business Administration (Marketing Orientation)

Louvain School of Management (UCLouvain)
2003 – 2005

Erasmus Exchange Program

Copenhagen Business School
2004

Bachelor in Business Administration

Facultés Universitaires Saint Louis & University of Brussels
2001 – 2003