I am a data-driven marketing consultant with a strong affinity for marketing strategy, go-to-market, innovation and organizational design. When on the job, I am a real team-player who is known for her structured & hands-on approach, her ability to manage multiple stakeholders & projects simultaneously, her passion to coach others, and her willingness to challenge the status quo.
‘Success is empty if you arrive at the finish line alone. The best reward is to get there surrounded by winners.’
— Howard Schultz
Profile
Key expertises
Professional milestones
The House of Marketing
April 2022 – Present
- Pharma industry – Global organizational design (incl. agile transformation)
- Car industry – Value proposition design & innovation
- HR industry – Marketing strategy & brand positioning
The House of Marketing
February 2020 – April 2022
- WiFi industry – Value proposition design & innovation
- Telco – Value proposition & innovation
- Telco – Market research
- Banking – Growth marketing & Go-to-market
- Home deco – Digital transformation
- FMCG – Brand strategy
- FMCG – Organizational design
- FMCG – Growth marketing & go-to-market
- Pharma – Digital transformation
- Pharma – Segmentation
- Chemicals industry – Senior brand & product manager a.i.
The House of Marketing
January 2018 – March 2020
- Telecom – Senior go-to-market manager a.i. (agile set-up)
- Chemicals industry – Product manager a.i.
- FMCG industry – Global brand manager a.i.
- FMCG industry – Senior product marketer off trade a.i.
- Energy industry – Brand manager a.i. (agile set-up)
The House of Marketing
March 2017 – December 2017
- Digital Transformation Consultant in the Major Domestic Appliances Sector
- Communication Specialist in the IT Sector
- Junior Brand Manager in the Energy Sector
Alpro
September 2016 – February 2017
- Category management & customer marketing
Colruyt Group
March 2016 – June 2016
- Market Research consultancy project covering the evaluation of a new food store concept
Educational milestones
Vlerick Business School
2015 – 2016
Ghent University
2011 – 2015
Additional Knowledge
- HubSpot Inbound Certification
- Marketo
- Salesforce Pardot