Ruth van Willigen

Senior Consultant

Even in the most challenging situations, there are opportunities waiting to be uncovered. It’s my curiosity that drives me to fully understand what motivates customers, and what makes them (not) choose for you. Translating customer insights together with a team into actionable improvements fuels my energy to go the extra mile. My expertise lies in crafting innovative, data-driven (qualitative and/ or quantitative) strategies that not only drive results but also ignite the spark of optimism within your team. Because I believe that only together, you can turn challenges into triumphs.