Ruth van Willigen
Senior Consultant
Even in the most challenging situations, there are opportunities waiting to be uncovered. It’s my curiosity that drives me to fully understand what motivates customers, and what makes them (not) choose for you. Translating customer insights together with a team into actionable improvements fuels my energy to go the extra mile. My expertise lies in crafting innovative, data-driven (qualitative and/ or quantitative) strategies that not only drive results but also ignite the spark of optimism within your team. Because I believe that only together, you can turn challenges into triumphs.
Go the extra mile, it is never crowded.
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Key expertises
Brand positioning, Proposition development, Business model innovation, Marketing strategy, Customer experience
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Professional milestones
Senior consultant
The House of Marketing
2019 – present
- Proposition development & optimization for a wide variety of products (ranging from banking and insurance companies to energy sector and telco)
- Brand/ customer promises development & several implementation projects in financial sector
- Strategy development in financial sector & sports
- Customer experience optimization (customer journeys, customer contact strategy) in Energy sector
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Educational milestones
Master of science, Marketing management
Tilburg University
2018 – 2019Bachelor of Business Administration
Avans Business School
2013 – 2017Minor - International Business Management
Universidad Sagrado Corazon, Puerto Rico
2016 – 2016