HomeWho we areRuth van Willigen

Ruth van Willigen

Senior Consultant

Even in the most challenging situations, there are opportunities waiting to be uncovered. It’s my curiosity that drives me to fully understand what motivates customers, and what makes them (not) choose for you. Translating customer insights together with a team into actionable improvements fuels my energy to go the extra mile. My expertise lies in crafting innovative, data-driven (qualitative and/ or quantitative) strategies that not only drive results but also ignite the spark of optimism within your team. Because I believe that only together, you can turn challenges into triumphs.

Go the extra mile, it is never crowded.

  • Key expertises

    Brand positioning, Proposition development, Business model innovation, Marketing strategy, Customer experience

  • Professional milestones

    Senior consultant

    The House of Marketing
    2023 – Present

    Senior consultant

    2019 – 2023

    • Proposition development & optimization for a wide variety of products (ranging from banking and insurance companies to energy sector and telco)
    • Brand/ customer promises development & several implementation projects in financial sector
    • Strategy development in financial sector & sports
    • Customer experience optimization (customer journeys, customer contact strategy) in Energy sector
  • Educational milestones

    Master of science, Marketing management

    Tilburg University
    2018 – 2019

    Bachelor of Business Administration

    Avans Business School
    2013 – 2017

    Minor - International Business Management

    Universidad Sagrado Corazon, Puerto Rico
    2016 – 2016