Your path from AI ambition to real marketing results starts here

At The House of Marketing, our hands-on marketing experience in almost every company in Belgium and Luxembourg makes AI understandable, actionable, and ROI-driven. We take pride in supporting marketing leaders translate their vision into tangible results.

With 80 % of our consultants scoring above global benchmarks in AI readiness, our team acts as a catalyst in your organization for AI adoption.

Let’s talk

Build a strong foundation for success

Define your ambition, run an AI readiness assessment, and design an AI roadmap that aligns with your marketing goals. We help you establish AI governance frameworks and inspire your teams with hands-on tools and real-world use cases that make AI practical from day one.

Turn plans into pilots, and scale what works

We take you out of the POC purgatory and focus on Proof of Value. We validate your data and platforms, deliver measurable pilots, and embed AI into your processes. Our experts guide you through vendor selection and ensure every solution is designed to scale.

Build practical AI skills for your marketing teams

Equip your teams with practical AI skills they can apply in their daily marketing work. Designed by marketers, for marketers, the AI Academy drives fast productivity gains while ensuring responsible usage.

Unlock new growth with AI-powered marketing

Automate campaigns, personalize customer journeys, and create content that converts. Through focused innovation sprints, we help marketing teams identify, test, and scale high-impact AI use cases for growth and customer experience.

Not sure where to start? You’re not alone.

Our AI consulting experts in Belgium help marketing leaders move from ambition to action. Whether you’re exploring your first use case or scaling your AI marketing strategy, we are here to guide you every step of the way.

Schedule 30′ call

20211011 THOM MathiasHannes 36 vertical scaled

AI Academy: practical AI skills for modern marketers

Marketing teams are overwhelmed by AI and unsure how to use it safely and effectively in their daily work. Our AI Academy gives you clear, practical, non‑technical skills to work faster and smarter without losing control.

Built by marketers for marketers, it turns AI into a reliable co‑pilot for drafting, ideation and synthesis, rooted in responsible use.

What you’ll get

Immediately applicable, hands‑on AI skills built for real marketing workflows
Faster drafting, stronger creative ideation and clearer synthesis
Safe and responsible AI practices (privacy, bias, hallucinations, human oversight)
Structured learning with guided modules, tools and assessments

Discover the AI Academy

20211011 THOM MathiasHannes 106wd scaled

We’re not just advisors. We make it happen.

We combine strategic vision with hands-on delivery to help marketing teams turn AI ambition into real marketing results.

Our team offers:

A future-ready team, with 80 % of our consultants scoring above global benchmarks in AI readiness. This gives us a unique edge in driving real transformation from within.
Deep marketing expertise: we understand the realities of marketing because we’ve lived them.
A pragmatic mindset focused on measurable outcomes, not slides.
Proven frameworks for scaling AI marketing strategy and governance across functions.
A vendor-neutral approach, ensuring you get the best solution for your goals.
Strong connections with data, digital, and tech experts through our Customer Collective network, helping you operationalize AI fast and effectively.

Schedule 30′ call

Magalie Bonafoux

Director & AI Lead
- AI Strategy & adoption
- Organizational design
- Strategic Marketing
- Change Management (PROSCI certified), Project management
- Brand management, positioning, marcom , G2M
- Digital marketing
Jonathan Suchet

Consulting Manager
- Project Management
- Marketing Automation & CRM
- Digital Marketing
- Marketing Strategy
- Content Marketing
Claire Charlier

Consulting Manager
- Project Management
- Agile delivery
- Design Thinking
- Service Design
- User research
- Digital product vision & roadmap
- Stakeholder engagement
- Public sector & European Institutions
- AI strategy and literacy
Tanja Gielen

Consulting Manager
- Digital transformation
- Customer Experience
- Marketing automation
- Brand & Content Marketing
- Project Management
- Team Lead
Jean-Marc Santolin

Senior Consultant
- Marketing Strategy
- Content Strategy
- Project Management
Arthur Liefsoons

Senior Consultant
- AI strategist
- Project Management
- Go-to-Market
- (Digital) Marketing Strategy
- AI go-to-market strategy Customer Collective
Bert Vanpeteghem

Junior Consultant
- Search Engine Marketing
- Market Research
- E-mail Marketing
Arno Rouffaer

Senior Consultant
- Loyalty marketing
- Market Research
- Project management
- Go to market
- Customer centricity on organizational level
- Marketing analytics
- Marketing strategy
- Customer experience