Building brands that create long-lasting impact & stand out.
Unlock the potential of your brand strategy
A strong brand is the most valuable (and often underestimated) asset of your organization. The most successful companies of today take the time needed to invest in their brand strategy. They use their brand – not their product – as a critical growth engine to drive preference, customer loyalty, maintain price premium and help recruit talent in a highly competitive market.
At The House of Marketing we help sharpen your brand strategy. Based on our 4C analysis and our unique Brand Positioning House©, supported by validation, we help you to define your unique brand positioning and strengthen your team’s brand management skills.
Define your unique brand positioning
Positioning is at the heart and essence of brand strategy. Through positioning, businesses can create a clear understanding of who they are, what sets them apart, and why customers should use their products and services over those of competitors. It might sound simple, but it won’t be to get there.
At The House Of Marketing we have developed our own Brand Positioning House© that we use for positioning challenges. This framework is built on a solid foundation of insights (4C analysis) supported by qualitative and quantitative validation.
Reach out and let us help you to elevate your brand to new heights!Get in touch!
Different angles we work in:
Stand out in a crowded marketplace with our tailored solutions.
Brand Positioning: Stand out from the crowd
We can help you differentiate yourself from competitors by identifying your purpose and your unique selling propositions.
Brand Architecture: Develop your brand with a distinctive architecture
We can help you optimize your brand architecture, ensuring that your brand portfolio is coherent, scalable, and aligned with your business strategy.
Brand Measurement: Measure your success
We don’t only help you achieve success, we help you measure it. We define your most important KPIs and help you track them. We also help you measure your Brand Growth and your Brand Equity.
Brand Brief: Get the best from your agency
We translate your strategy into an effective brand brief to make sure your vision is understood and you get the best out of your agency.
Brand Identity & Assets: Unleash your brand’s power with Fightclub
At The House of Marketing, we work closely with you and our colleagues at Fightclub, part of our group Customer Collective. Together, we create compelling and consistent brand identities that communicate your message across all channels.
Take your brand to another level
Let’s discuss together to develop a tailor-made approach to your needs
Meet our experts
The Brand Strategists Behind Our Success
Sarah is a passionate marketeer with more than 11 years of experience in brand strategy and marketing strategy. With a solid background in FMCG (Health & Beauty, Food & Beverages) she is experienced in developing brands that strive for business results, connect & engage with customers. A secret for building a strong brand? Identify not only the tangible but also the intangible motivations of your customer. These are much harder to copy and will make you much more relevant in the mind of your customer.
Nicky is a seasoned brand strategy expert with over 13 years of experience in branding. With a solid background as a brand strategist at an creative agency, Nicky has worked with numerous B2B and B2C brands. She believes that the key to successful branding lies in combining excellent strategy with outstanding design. Nicky strives to add value to both customers and businesses by creating memorable and impactful branding experiences that resonate with target audiences.
Still thinking if you need to revamp your brand strategy?
- I’m in a highly competitive market and I want to differentiate myself from the competition.
- The perception of my brand is not how we wanted it to be perceived.
- I have a complex portfolio. My customers and even employees are lost.
- I lack focus in my brand strategy, I want to do everything for all type of customers.
- I have a growing (B2B) business, but a lot of prospects do not even know what we stand for
If these ring a bell, we can help you 👇Reach out!