Eager to improve your margin & gain competitive advantage?
We help you capture value on the market
Pricing is a vital aspect of a business’s overall strategy and a key element of the marketing plan. Making sure that you know how to determine the price at which a product or service will be offered to your customers is key. It’s also about setting and communicating the right price for the right product with a relevant approach for your customers. And let’s not forget that when it comes to pricing, you also need to keep in mind assortment. Don’t worry, we’ll walk you through it. Get our guide to find out more or discover the replay of our pricing webinar.
Do you need to review your Pricing Strategy?
- “I am losing market share to my competitors”
- “My margin is shrinking”
- “I want to launch a new offer in the market”
If these ring a bell, then you need to keep reading: we can help you! 👇
Pricing Strategy is a broad topic. If you don’t know where to start from, that’s fine: let’s work together.
You can trust us to guide you through every step of your Pricing Strategy, from the very beginning to the implementation of tangible tactics. We work pragmatic and step by step according to your goals and expectations. Usually, we start with an audit of your current situation, and provide tips on how to do your pricing, on how to solve your pain points, and give you some inspiration. We can then go deeper with research and concrete action plans, even up to implementations of these best practices to maximize your margin.Start your Pricing journey
You can choose how you want to work:
A consulting audit from The House of Marketing finest experts’ in Pricing strategy (the preferred choice!)
A consultant to guide you through every step of the implementation of your relevant Pricing Strategy
A training so that your internal team is fully equipped and skilled for your Pricing tactics.
The choice is yours.
What will it be?
How we do Pricing Strategy
We operate with a project-based approach: according to your current strategy, your goals, expectations and resources, we discuss the strategy that fits you best.
To know more about your current status, we analyze your data and research competition, trends and pricing practices to build a pricing model that is relevant for your business and a pricing simulator to make things more real for you.
We have a proper framework for the whole Pricing Process, including these 4 steps
We take a closer look at your pricing strategy from an internal point of view. This means that we work closely with your managing department to have a clear view of your actual situation and the current approach. We work on a competitor’s research and build a general status and internal business’s state.
With a list of available methods, we elaborate insightful research to provide clear information on your offer and the value that your customers have for you.
You need recommendations, we make sure you have them! We add options, simulators, a business model template and concrete materials for you to get started and have an effective pricing strategy that is relevant for your business, your customers and to reach your goals.
We adopt a communication approach that aims at helping and training your Sales team to sell the value of your product or service.
We focus on how you communicate about your Pricing Strategy and organize Value Communication and Selling Value Workshops to improve the way you implement your pricing strategy for your audience.
Get to know the experts
Dirk is a creative out-of-the-box thinker, keen on innovation. He can dive into detailed analysis, whilst still considering the big picture and also combine strategic insight with a pragmatic and hands-on approach. He has the drive to make things happen while keeping my mind open. In a group, he will challenge everyone to create novel ideas and the best solution.
Understanding how things work – from how successful businesses are run to how people interact to make it happen – drives Cédric on a daily basis. ‘Eager to learn’ means that he is curious and eager to understand to the bottom of things. Knowledge delivers value when shared, discussed and used. ‘Keen on sharing’ means that he is dedicated to set knowledge in motion for his clients… with passion. He is a problem-solver, an analytics enthusiast, a strategist, a communicator, a people coach and a planner.
As a dynamic and passionate marketer, Charlotte is a result-oriented person with an eye for detail. Always keen to learn, she has an analytic and creative mindset and will strive for excellence in all her projects. Through her engineering background, she is also entrepreneurial and take ownership of her tasks. Besides this, she is an ongoing person with both strong communication and people skills.
Ready to make the most out of your Pricing Strategy?
Get in touch with us to know more about how we work and what we can do for you.