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Zoë Vets

Consulting Manager

Multicultural eCommerce leader with a strong track record in fashion and retail – built over more than 15 years across the U.S, China and Europe. From start-ups to corporates, my passion lies in driving international digital growth and building high-performing teams.   I combine commercial instinct with a hands-on approach to digital marketing, product, and customer experience — and I’ve led and scaled cross-functional teams that turn strategy into real results. 

Not all those who wonder are lost

J.R.R Tolkien
  • Key expertises

    E-Commerce, Digital transformation, Digital Marketing, Product Management, Omnichannel & Retail, Category Management

  • Professional milestones

    Consulting Manager

    The House of Marketing

    July 2025 –  present 

    Head of E-Commerce

    Casa   

    September 2022 – March 2025 

    Co-founder/ Head of Growth

    Live the World 

    September 2020 – March 2022 

    E-Commerce Merchandising Lead

    Levi Strauss & Co 

    August 2015 – March 2016  

    Merchandising Manager

    Shoes of Prey 

    Jan 2017 – July 2018 

    Marketing & Merchandising Project Manager

    C&A China  

    Jun 2014 – Jun 2016 

    Consultant

    Control Risks  

    Jul 2011 – May 2014 

  • Educational milestones

    B.A. with Quantitative Emphasis – Economics

    Minor in Business, Marketing   
    University of Minnesota, U.S.A 

    2004 – 2008

  • Additional knowledge
    • Bilingual in English & Dutch 
    • Conversational in Mandarin Chinese and basic French