Empowering your innovation journey, from strategy to launch

The world around us is changing at an incredible pace and new trends are constantly emerging.

We help you to make your business sustainable for the long run, by picking the right battles. Together, let’s:

• Explore & identify the trends that leverage value for your business
• Turn trends into growth opportunities
• Validate the potential of these trends with your target customer

Is your offering fulfilling client’s needs? We help you developing new customer-centric propositions or redesigning your existing proposition in a fact-based way using the Business Design Thinking methodology:

• Get a clear view on the jobs-to-be-done, pains & gains for your customers
• Generate concepts and select the ones with the highest potential impact
• Design and validate the concepts and take first steps into implementation

Reinventing a business from the inside can be challenging. At The House of Marketing, we guide you to craft a winning business model by leveraging proven frameworks and insights:

• Understand what customers value, and how they like to be serviced
• Explore business model options, evaluate feasibility, select the one that fits your market, product and goals
• Score business model options taking into account both short and long-term goals
• Draft a business case to estimate which model leads to optimal outcome.

Customers expect seamless, efficient interactions with brands across channels and touchpoints before but also after their purchase. We guide and assist you to put the customer at the center by understanding them, and detecting their expectations along their journey.

• Get a clear view on the AS-IS situation & customer experience
• Identify opportunities for improvement and prioritize
• Design, adapt & validate new experiences and take first steps in implementation

72% of innovations don’t meet their revenue targets. One of the main reasons is that we forget to assess willingness to pay and define and validate the right pricing early on.

Identifying the right price point requires research methods and analysis. Our pricing experts help you to monetize your innovations properly by:

• Measuring value and willingness to pay for your (potential) customers
• Defining the right pricing strategy for your new or redesigned value proposition

Does your concept idea for a new product, service or experience fit your target group & customers? Is it contributing to your own growth ambitions?

By validating your idea we de-risk innovation and know exactly how to iterate to make it relevant and competitive:

• Possibilities to validate in-market are endless. Depending on the maturity of your innovation our experts will choose the most suitable validation approach
• We help you to obtain the right consumer insights to assess viability, desirability and feasibility of your project

Every innovation project needs a spark of creativity, but the truth is that successful innovation is led by structure. Based on years of expertise across different industries we have the knowledge to provide you with tools and methods that drive innovation and build winning teams & processes.​ We combine value proposition creation with structural improvements recommended by our organizational design experts:

• Setting aligned innovation goals and objectives
• Fostering an innovation culture and mindset across the organization
• Building the rights teams and structure
• Embedding innovative methodologies and tools in your processes & way-of-working
• Assessing and scaling-up capabilities

You have a great (new) product, service, experience or business model. Great! Now what?!

We have all the tools and skills in house to build a killer Go-To-Market strategy:

• An insights-based launch strategy that leads your target audience(s) through the marketing funnel
• Using growth marketing (in-market testing & experimentation) you’ll know exactly where to play, which message to bring and which target group to focus on and how to generate leads early on.