Your path from AI ambition to real marketing results starts here
At The House of Marketing, our hands-on marketingexperience in almost every company in Belgium andLuxembourg makes AI understandable, actionable, andROI-driven. We take pride in supporting marketing leaderstranslate their vision into tangible results.
With 80 % of our consultants scoring above global benchmarks in AI readiness, our team acts as a catalyst in your organization for AI adoption.
We provide support for every stage of your AI transformation journey
Build a strong foundation for success
Turn plans into pilots, and scale what works
We’re not just advisors. We make it happen.
We combine strategic vision with hands-on delivery to help marketing teams turn AI ambition into real marketing results.
Our team offers:
- A future-ready team, with 80 % of our consultants scoring above global benchmarks in AI readiness. This gives us a unique edge in driving real transformation from within.
- Deep marketing expertise: we understand the realities of marketing because we’ve lived them.
- A pragmatic mindset focused on measurable outcomes, not slides.
- Proven frameworks for scaling AI marketing strategy and governance across functions.
- A vendor-neutral approach, ensuring you get the best solution for your goals.
- Strong connections with data, digital, and tech experts through our Customer Collective network, helping you operationalize AI fast and effectively.
Real Impact. Real Stories.
Discover how leading marketing teams are turning AI marketing strategy into action with The House of Marketing.
From early pilots to full-scale adoption, our blog shares real-world experiences, lessons learned, and practical insights from the field. Each story combines client results with our experts’ point of view on making AI work in practice.
Meet our AI experts
-
Magalie Bonafoux
Director & AI Lead
- Strategic Marketing
- Value proposition design
- Brand & Product management
- Marketing planning
- Project management
- Organizational design
- Change management
- Team lead & coaching
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Jonathan Suchet
Consulting Manager
- Project Management
- Marketing Automation & CRM
- Digital Marketing
- Marketing Strategy
- Content Marketing
-
Claire Charlier
Consulting Manager
- Project Management
- Agile delivery
- Design Thinking
- Service Design
- User research
- Digital product vision & roadmap
- Stakeholder engagement
- Public sector & European Institutions
- AI strategy and literacy
-
Hugues Villeret
Consulting Manager
- Marketing Strategy
- Digital Marketing
- Marketing Automation
- Business Analysis
- Commercial Excellence
- Marketing Project Management
- Product Management
- Coaching
-
Tanja Gielen
Consulting Manager
- Digital transformation
- Customer Experience
- Marketing automation
- Brand & Content Marketing
- Project Management
- Team Lead
-
Jean-Marc Santolin
Senior Consultant
- Marketing Strategy
- Content Strategy
- Project Management
-
Arthur Liefsoons
Senior Consultant
- AI strategist
- Project Management
- Go-to-Market
- (Digital) Marketing Strategy
- AI go-to-market strategy Customer Collective
-
Bert Vanpeteghem
Junior Consultant
- Search Engine Marketing
- Market Research
- E-mail Marketing
-
Arno Rouffaer
Senior Consultant
- Loyalty marketing
- Market Research
- Project management
- Go to market
- Customer centricity on organizational level
- Marketing analytics
- Marketing strategy
- Customer experience
Not sure where to start? You’re not alone.
Our AI consulting experts in Belgium helpmarketing leaders move from ambition toaction. Whether you’re exploring your firstuse case or scaling your AI marketingstrategy, we are here to guide you every stepof the way.