Client Stories
How Q8Oils turned a new direction into action?
Q8Oils, known for its lubricants and technical solutions for the automotive and industrial sectors, wanted to challenge the status quo, look beyond its current way of working, and set a clear future direction.
Defining a new direction was only the first step. Making it work in practice was the real challenge.
That’s where we, THoM, came in. Together, we explored Q8Oils’ strategic questions, shaped a new mission and vision, and aligned the organisation behind them. Here’s how we tackled it together.
The challenge: Finding a new direction
When we started working together, Q8Oils had 3 strategic questions on the table:
- What should their long-term strategy look like?
- How could they challenge the status quo?
- How could they adapt to changing customer needs?
It soon became clear that a new mission and vision alone would not be enough. They also needed to make sure the new direction was clear and actionable for everyone in the organisation.
Our approach: To ask the right questions and challenge the status quo
We brought our marketing strategy expertise to help Q8Oils explore these questions from multiple angles. Through workshops and discussions, we challenged existing assumptions and examined both the organisation and its customers. This helped Q8Oils identify the key challenges and work towards a shared direction for the company.
““You asked the right questions. You actually helped us along and helped us be more bold towards the future.”
Jesse Claessens, Global Sector Manager and Commercial Strategy Manager, Q8Oils
From Strategy to Action
The collaboration resulted in a new mission and vision for Q8Oils, defining what the company wanted to stand for as market dynamics and customer expectations changed. We helped their teams work towards a shared objective and created a clear link between the strategy and what needed to happen in practice.
Only six months after launching the new direction, Q8Oils has already started seeing changes in the way it works:
- New project management approach
- Several initiatives underway
- Stronger employee involvement
“People are motivated, they are eager, they are curious.”
Jesse Claessens, Global Sector Manager and Commercial Strategy Manager, Q8Oils
Facing a similar strategic challenge?
Contact us to discuss your challenges and explore how THoM can help you.
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