Arno Rouffaer
Senior Consultant
“Well done is better than well said”
“The biggest risk, is taking no risks at all”
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Key expertises
Loyalty marketing, Market Research, Project management , Go to market, Customer centricity on organizational level, Marketing analytics, Marketing strategy, Customer experience
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Professional milestones
Senior Consultant
The House of Marketing
September 15th 2025 – To present
Customer & Market Insights Lead
Q8
October 2022 – September 2025
Loyalty Advisor
Q8
February 2020 – October 2022
Loyalty, digital, local & kids marketing responsible
Burger Brands Belgium (Quick & Burger King)
January 2019 – January 2020
Young potential traineeship
Burger Brands Belgium (Quick & Burger King)
January 2018 – December 2018
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Educational milestones
Marketing Analytics for Customer Insights summer school
London School of Economics
2022
Communication sciences
University of Antwerp
2015-2017Bachelor of Commerce, communication & media
AP highschool Antwerp
2011-2015
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Additional knowledge
- Customer experience leadership LinkedIn certification
- CX strategy – how to design an organizational approach Linkedin certification
- Creating customer personas – Linkedin Certification
- Customer journey mapping – Linkedin certification