Senior Consultant
Griet Heylen
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Griet Heylen

I am a data-enthusiast with a passion for marketing (and vice versa). My expertise lies in aligning data with business strategies and in doing so, I believe it is important to create understanding when delivering insights. I have a problem-solving approach combined with an analytical mindset. Driven by my eagerness to learn, I’m always ready to take on new challenges. Next to that, I’m rational and to-the-point whilst highly valuing creativity, often an interesting combination .

‘Don't give the audience four, give them two plus two.’

— Andrew Stanton


Key expertises
Data Analytics
Business Intelligence
Marketing Automation
Project Management
Professional milestones
Senior Consultant

The House of Marketing
October 2020 – Present


The House of Marketing
April 2019 – September 2020

Campaign & Business Analyst

BMW Group Belux – Harte Hanks
January 2017 – March 2019

CRM Assistant

BMW Group Belux  Calidat
October 2016 – January 2017

Educational milestones
Master in Marketing Management

University of Leuven (Campus Antwerp)
2015 – 2016

Bachelor in Business Administration

University of Leuven (Campus Antwerp)
2011 – 2015