Katie Baeck
Senior Consultant
As a strategist and service designer, my goal is to make a positive impact on customers, companies and society. Working in a team on what really matters, is what gives me energy. Unraveling complex fluffy problems and setting up a clear plan, is what gets me excited. Looking at the world with a raise the bar attitude and communicating openly are my strengths.
Life begins at the end of your comfort zone.
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Key expertises
Project Management, Design Thinking, Service Design, Strategy, Design Sprints
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Professional milestones
Senior consultant
The House of Marketing
May 2022 – PresentSegment strategist
BNP Paribas Fortis
July 2020 – May 2022Product owner
BNP Paribas Fortis
December 2019 – July 2020Service & Concept designer
Hello Bank!
October 2017 – December 2019Design strategist
Propelland Madrid
April 2017 – July 2017Junior strategy designer
Bundl
October 2015 – August 2016Strategy design intern
Bundl
September 2015 – October 2015 -
Educational milestones
Master industrial design
University of Antwerp
2011 – 2016 -
Bringing strategy to life Certification
Vlerick Business School