HomeWho we areKatie Baeck

Katie Baeck

Senior Consultant

As a strategist and service designer, my goal is to make a positive impact on customers, companies and society. Working in a team on what really matters, is what gives me energy. Unraveling complex fluffy problems and setting up a clear plan, is what gets me excited. Looking at the world with a raise the bar attitude and communicating openly are my strengths.

Life begins at the end of your comfort zone.

Neale Donald Walsch
  • Key expertises

    Project Management, Design Thinking, Service Design, Strategy, Design Sprints

  • Professional milestones

    Senior consultant

    The House of Marketing
    May 2022 – Present

    Segment strategist

    BNP Paribas Fortis
    July 2020 – May 2022

    Product owner

    BNP Paribas Fortis
    December 2019 – July 2020

    Service & Concept designer

    Hello Bank!
    October 2017 – December 2019

    Design strategist

    Propelland Madrid
    April 2017 – July 2017


    Junior strategy designer

    October 2015 – August 2016

    Strategy design intern

    September 2015 – October 2015

  • Educational milestones

    Master industrial design

    University of Antwerp
    2011 – 2016

  • Bringing strategy to life Certification

    Vlerick Business School