I am an ambitious and energetic person with love for both people and marketing. I have a strong passion for making brands grow and win through strategic marketing thinking. I get my energy from helping and enabling people and businesses to achieve their goals. I am a strong and empathic leader, but I also love to achieve results as member of a team. I value open communication and mutual trust as key cornerstones in business.
‘Do what you love. People with passion can change the world.’
— Steve Jobs
Profile
Key expertises
Professional milestones
The House of Marketing
March 2020 – Present
The House of Marketing
December 2016 – March 2020
The House of Marketing
September 2014 – December 2016
Procter & Gamble
July 2013 – September 2014
Brand management of the P&G FBNL Hair Care portfolio: Head & Shoulder – Pantene – Wella – Herbal Essences – Aussie – New Wave. Leading a multi – functional team of 5 direct reports and 7 indirect reports.
Procter & Gamble
January 2012 – July 2013
Strategic management of the corporate presence of the P&G brands online and in targeted mailings both commercially (E-commerce – retailer mailings – targeted couponing) and in communication (websites – social media – search advertising – I media – digital TV). 7 direct reports
Procter & Gamble
January 2011 – January 2012
Internal consulting of strategic design of the 360° marketing mix plan of top priority P&G brand campaigns (Pampers, Oral-B, Always, Duracell, Olaz, MaxFactor). Coordination of the multi-functional marketing team.
Procter & Gamble
September 2008 – January 2011
Product management of Oral-B both commercially (design and coordination of the promotional strategy) and in communication (design and coordination of the marketing strategy). Launched Oral-B toothpaste in the Belgian market.
Procter & Gamble
September 2007 – September 2008
Brand Management of Pampers in the Belgian Marketing
Educational milestones
Ghent University
2002 – 2007
Additional knowledge
All Marketing Experts of The House of Marketing are fluent communicators in Dutch, English, and French. They also know common computer programs and can be considered Internet-savvy.
Additional computer skills/software : Google Analytics.