Belgium
Nederland
HomeWho we areSophie Van Orden
Sophie Van Orden

Sophie Van Orden

Strategy Commercial Lead & Client Partner Customer Collective

I am an extroverted, open-minded, creative and pragmatic marketer. My drive and optimism make things move ahead, even in challenging surroundings. Passionate by marketing and by people dynamics, I prefer to work in team, as a coach, motivating and challenging others to go the extra mile.

Do it with passion, or not at all.

Rosa Nouchette Carey
  • Key expertises

    Marketing Strategy & Planning, Organizational Design, Brand Management & Positioning, Marketing Communication, Loyalty

  • Professional milestones

    Senior Client & Consulting Manager

    The House of Marketing
    January 2016 – Present

    • Improving Commercial Effectiveness in the HR Services Sector
    • Positioning & Rebranding in the B2B Industrial Goods Sector
    • Coaching of Junior Consultants

    Consulting Manager

    The House of Marketing
    January 2012 – December 2015

    • Reshaping The MarCom 2020 Department in the Banking Sector
    • Value-Based Pricing Strategy in the Finance Sector
    • Review of Communication Strategy in the Technological Sector
    • Positioning & Launch of an Online Bank in Belgium
    • Development of a Loyalty Program in the Travel & Tourism Sector
    • Customer Experience & Segment Marketer in the Media Sector
    • Marketing Intelligence Project Manager in the HR Services Sector
    • Senior Brand Manager OTC in the Pharmaceutical Sector
    • Coaching of Junior Consultants

    Senior Consultant

    The House of Marketing
    January 2011 – December 2011

    • Senior Commercial Marketing Manager in the Banking Sector
    • Senior Marketing Manager in the Public Transport Sector

    Business Development Manager South America

    Van de Velde NV
    May 2009 – December 2010

    Marketing Coordinator

    Continental do Brasil
    September 2006 – April 2009

    Marketing Coordinator Direct Marketing & PR

    Continental Benelux
    September 2003 – August 2006

  • Educational milestones

    Master in International Politics & Diplomacy

    University of Antwerp
    2002 – 2003

    Master in Roman Languages & Literature

    University of Antwerp
    1998 – 2002