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From hype to hands‑on: A look into our AI Inspiration session for Allianz Benelux
At THoM, we see marketers increasingly see the potential of AI, yet many struggle to turn that curiosity into concrete, confident action. Many teams experiment with tools here and there, but few feel they truly understand how to use AI in a structured, strategic way. Questions like “What should we use AI for?” or “How do we keep our brand voice intact?” often get in the way of progress. These concerns are also reflected in industry discussions, such as Forbes highlighting risks like bias, brand voice inconsistency, and dataquality issues when AI is used without the right guidance.
AI inspiration sessions are designed to remove that uncertainty by giving marketers clarity, handson practice, and a safe space to explore what AI can really do for them.
No. More. Tools.
Many marketers tell us that the difficulty is not the lack of AI tools, but knowing how to use them meaningfully. AI can feel overwhelming without a framework to distinguish what is relevant, feasible, and genuinely helpful for marketing work. THoM’s role is to offer that clarity. Our experts guide teams through a structured learning approach that simplifies the landscape, connects AI to marketing realities, and builds confidence through hands-on, guided experimentation.
This need for clarity and structure is exactly what guided our AI inspiration session with Allianz.
Discover the AI inspiration session we gave for Allianz Benelux SA (hereafter: Allianz)
To illustrate this, let’s look at how the approach was applied during our AI inspiration session with Allianz. Their marketing team sought to understand how AI could support their activities. We see it as a common situation for many organisations navigating rapid technological change.
The session covered:
- The state of AI in marketing today: trends, adoption, impact.
- Practical foundations: how to get better results through structured prompts.
- Live demonstrations of marketing relevant use cases: from content creation to image generation.
- A guided ideation workshop: identifying AI use cases tailored to the team’s objectives.
What Allianz took away from this moment with us
By the end of the workshop, the Allianz team gained:
- Greater clarity on the practical applications of AI in marketing.
- A better understanding of how to use AI tools for daytoday tasks.
- Handson experience with prompt writing and experimentation.
- A structured list of use cases aligned with their marketing needs.
These outcomes reflect the overarching goal of AI inspiration sessions: helping marketers move from exploration to actionable understanding.
Why our AI Inspiration sessions actually work
AI becomes far more accessible when teams can explore it in a supportive, structured environment. This format allows marketers to:
- Demystify complex concepts through clear, relevant examples.
- Gain confidence by experimenting in real time.
- Spark creative ideas while staying aligned with brand standards.
- Understand the strengths and limitations of AI tools.
- Identify realistic, highimpact opportunities for their organisation.
For many marketing teams, this combination of clarity, practice, and relevance is exactly what they need to start using AI with purpose.
We want to be your go-to partner in your journey to a practical adoption of AI by your marketing teams
AI evolves quickly, and marketing teams need guidance to use it effectively without losing quality or brand coherence. THoM supports organisations by:
- Making AI accessible and relevant
- Offering clear frameworks and best practices
- Helping teams navigate the noise
- Focusing on practical outcomes rather than technical complexity
- Supporting marketers as they build new skills
Our approach is about empowering teams with confidence and clarity.
Ready to explore what AI can do for your team?
Schedule a no-obligation 30 minute call here with one of our experts to see how we can set this up!
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Claire Charlier
Consulting Manager
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