Client Talk: How VDAB Leveraged a Tailored Digital Marketing Strategy with The House of Marketing’s Expertise

VDAB’s mission is clear: matching job seekers with vacancies. To achieve this, a strong digital marketing strategy was essential. Recognizing that VDAB lacked the in-house expertise for such a task, Shaireen Aftab, Director of Communication & Marketing at VDAB, turned to The House of Marketing for support.

In this conversation on the couch, she is joined by Marijke Smets, Senior Consultant at The House of Marketing and marketing team lead at VDAB, to discuss their collaboration. For VDAB, a tailor-made approach was crucial, as an off-the-shelf solution wouldn’t have sufficed. With the help of The House of Marketing’s 4-step approach, they were able to rise to the challenge.

Curious to see how a custom strategy helped VDAB? Watch the video to find out!