Bridging the divide: Why brand and performance marketing need to stop competing
This article shows why brand and performance marketing work best together. By pairing long-term brand building with short-term results and drawing on examples from Nike, Airbnb, and Gamma, it highlights how balance and accountability drive both immediate impact and lasting value.
-
Article 3 min readingHow can you scale your marketing activities to optimize your ROAS?
-
Article 5 min reading10 ways to repurpose content from a live event
-
Article 1 min readingWhat is the impact of a cookieless world on your digital strategy?
-
Article 2 min readingHow to win the podcast competition for time
-
Article 2 min readingThe 5 digital strategy metrics that will excite your boss
-
Article 1 min readingWhat is the best way to predict your customers’ behavior?
-
Article 4 min readingAI trends in retail: the next big step or a step too far?
-
Podcast 21 min listeningHow a consulting mindset drives win-win projects
-
Article 3 min readingHow do you facilitate innovation?
-
Article 5 min readingBlockchain, NFTs, sharing economy, secure elections – What do these have in common?
-
Article 0 min reading‘Pressemitteilung – Customer Collective stärkt seine Position auf dem deutschen Markt mit Akquisition der Online-Marketing-Agentur Webworks
-
Article 1 min reading
Press release – Customer Collective strengthens position in German market with the arrival of online marketing agency Webworks
Let’s push your marketing strategy to the next level!
Switch to a higher gear with our strategic marketing consulting or interim management services.