Bridging the divide: Why brand and performance marketing need to stop competing
This article shows why brand and performance marketing work best together. By pairing long-term brand building with short-term results and drawing on examples from Nike, Airbnb, and Gamma, it highlights how balance and accountability drive both immediate impact and lasting value.
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Podcast 17 min listeningHow ID Marketing will disrupt the innovation process and boost your performance
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Article 10 min readingData as a game-changer: its impact on the football industry
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Article 7 min readingHow retailers help their clients make sustainable decisions
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Article 5 min readingThe THoM Digital Transformation Framework
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Podcast 21 min listeningDigital transformation to improve customer experience #Digitaltransformation
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Article 5 min readingIs sustainable marketing overhyped?
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Article 2 min readingHow to win the digital race within pharma? Growth Marketing is the answer
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Client Stories 0How did Essent reduce their churn through Value Management?
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Podcast 15 min listeningPodcast: Marketing Automation, a win-win strategy for businesses and customers
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Article 1 min readingHow marketing automation can decrease your CO2 impact and increase your conversion
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Article 5 min readingWhy the digital pace of healthcare companies is defined by its organizational design
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Podcast 19 min listeningPodcast: Value Management: How ID Marketing can help to fight churn in the most efficient way
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