
Marketing Talent Search on Blending Marketing and Recruitment
In this interview Thomas Peeters explains how marketing principles can revolutionize talent acquisition. By combining qualitative and quantitative data, companies can gain a deeper understanding of both candidate and employer needs. This data-driven approach allows for more targeted recruitment strategies, resulting in a higher quality of hires and a stronger employer brand.
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Article 4 min reading
6 lessons to learn from Drunk Elephant’s Brand Strategy (and avoid a branding hangover)
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Article 6 min reading
AI in Marketing: Shaping Organizational Change
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Article 5 min reading
The House of Marketing expands its services with a permanent recruitment offering
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Podcast 26 min listening
THoMCast Episode 22 – Understanding Customer Experience
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CEX 3 min reading
4 tips in data analysis for customer experience
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CEX 5 min reading
Data for greater returns from customer journey optimization
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Article 7 min reading
Assortment strategy: the quest for more sales and better margins
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Article 5 min reading
Customer lifetime value and pricing
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Article 1 min reading
Brand strategy is the most vital marketing asset
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Client Stories 4 min reading
Value based pricing at Losberger De Boer
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Client Stories 3 min reading
Pan European brand positioning for IPP
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Client Stories 4 min reading
Housing association Staedion formulates basic quality from customer’s perspective
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