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Podcast

Build an e-shop in 30 days, from idea to the first order: Chef Basket did it

Chef Basket is one of the 20.000 e-shops created in 2020. Pierre Degreef saw the impact of the HORECA shutdown on food suppliers and decided to bring professional-grade produce to consumers. From the initial idea to the first order, only thirty days went by.

🚀 TIMESTAMPS
  • (00:31) Introduction of Jean-Marc and Eva
  • (01:10) Introduction of Stephanie and the E-commerce Barometer
  • (03:00) Introduction of Pierre + Chef Basket
  • (07:00) The success formula explained
  • (07:45) Did a lot of e-commerce shops start during the pandemic?
  • (08:50) Do online consumers have different expectations than they have in a mortar and brick store?
  • (10:13) How did Chef Basket build its consumer base?
  • (11:14) Some notes on the retention strategy
  • (12:32) How does the average basket value evolves from a customer?
  • (13:40) What are the next steps for Chef Basket?
  • (14:33) What might be hurdles in the road to future growth?
  • (15:36) Chef Basket Promocode
  • (16:00) When did you go over and beyond for a customer?
  • (16:54) How do you stay up to date about e-commerce?
  • (17:28) What e-commerce companies inspire you?
  • (18:08) What is your best online experience as a consumer?
  • (19:20) Wrap-up

 

🎙 OUR GUEST

With Pierre Degreef, founder of Chef Basket, and Stephanie Tang, Senior Consultant at The House of Marketing.