Podcast
How Kazidomi almost tripled their revenues during a pandemic
Kazidomi is an online personalized food market with a focus on healthy and organic products. Kazidomi’s revenues almost tripled in 2020. In this podcast, Marine Rozet tells where this exceptional growth came from: the surge of new customer segments, a higher purchase frequency and a greater awareness and interest for healthier products.
🚀 TIMESTAMPS
- (00:34) Introduction of Jean-marc and Eva
- (00:57) Introduction of Stephanie and the E-commerce Barometer
- (02:20) Introduction of Kazidomi
- (03:02) Start of the interview with Marin
- (07:52) The logistics versus sustainability
- (09:04) How do the lockdowns have impacted the business
- (10:34) Do you notice changes in the way people are consuming?
- (11:00) The increase of online buyers
- (11:45) The difference in Basket value
- (13:30) Comparison with the E-commerce Barometer
- (14:57) marketing Automation practices at Kazidomi
- (17:14) The measurement of the NPS score
- (18:19) How does Kazidomi grow its consumer base?
- (21:15) How do you boost repeat purchases?
- (22:30) How to push consumers to finalize their transactions?
- (26:40) Do online consumers have different expectations than they have in a mortar and brick store?
- (29:32) What are the difficulties going cross-border?
- (32:00) Would Kazidomi ever consider a physical store?
- (33:10) When did you go over and beyond for a customer?
- (34:28) How do you stay up to date about e-commerce?
- (35:49) What e-commerce companies inspire you?
- (36:40) What is your best online experience as a consumer?
- (37:35) Wrap-up
🎙 OUR GUEST