Podcast
Podcast: The concrete impact of Integrated Data Marketing – the case of Luminus
In our first episode of this podcast, Lies Taerwe, Managing Director at The House of Marketing, joined us to explain how ID Marketing can revolutionize today and tomorrow’s way of doing marketing.
Today, we would like to continue on this ID Marketing journey to help understand better how ID Marketing has a very concrete impact on marketing. To do this, we will dive into a case at Luminus, all about the launch of a new offer.
🚀 TIMESTAMPS
- (04:25) What is the digital meter?
- (05:20) Does it reduce climate change?
- (06:26) What was the exact question they want us to solve?
- (07:15) Why ID Marketing, why was is it the best solution for this challenge?
- (08:46) Why digital media offer was the most attractive for Luminus customers. How do you tackle this question very concretely?
- (10:25) How did you experience working with the new ID Marketing method?
- (12:32) What were the things you’ve learned?
- (13:14) Any key takeaways?
🎙 OUR GUEST
With Marnix Van Vrecken, product manager at Luminus, and Stijn Sommerijns, growth marketing director at Upthrust.
🙋♀️ Contact
Want to go further with implementing ID Marketing at your company?