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Building brands that create long-lasting impact & stand out.

Unlock the potential of your brand strategy


A strong brand is the most valuable (and often underestimated) asset of your organization. The most successful companies of today take the time needed to invest in their brand strategy. They use their brand—not their product—as a critical growth engine to drive preference, customer loyalty, maintain price premium and help recruit talent in a highly competitive market.


At The House of Marketing we help sharpen your brand strategy. Based on our 4C analysis and our unique Brand Positioning House©, supported by validation, we help you to define your unique brand positioning and strengthen your team’s brand management skills.


Ready to get started? Download your Brand Strategy Guide and start your new brand journey.

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Define your unique brand positioning

Positioning is at the heart and essence of brand strategy. Through positioning, businesses can create a clear understanding of who they are, what sets them apart, and why customers should use their products and services over those of competitors. It might sound simple, but it won’t be to get there.


At The House Of Marketing we have developed our own Brand Positioning House© that we use for positioning challenges. This framework is built on a solid foundation of insights (4C analysis) supported by qualitative and quantitative validation.


Reach out and let us help you to elevate your brand to new heights!

Stand out in a crowded marketplace with our tailored solutions.

Different angles we work in:

Brand Positioning

Stand out from the crowd

We can help you differentiate yourself from competitors by identifying your purpose and your unique selling propositions.

Brand Architecture

Develop your brand with a distinctive architecture

We can help you optimize your brand architecture, ensuring that your brand portfolio is coherent, scalable, and aligned with your business strategy.

Brand Audit

Discover your brand’s hidden potential

Our experts can conduct a comprehensive analysis of your brand assets, equity, and messaging, and provide tailored recommendations for improvement, helping you unleash the full potential of your brand.

Brand Measurement

Measure your success

We don’t only help you achieve success, we help you measure it. We define your most important KPIs and help you track them. We also help you measure your Brand Growth and your Brand Equity.

Brand Brief

Get the best from your agency

We translate your strategy into an effective brand brief to make sure your vision is understood and you get the best out of your agency.

Brand Identity & Assets

Unleash your brand’s power with Fightclub

At The House of Marketing, we work closely with you and our colleagues at Fightclub, part of our group Customer Collective. Together, we create compelling and consistent brand identities that communicate your message across all channels.

Why The House of Marketing

Building the future. Today. Together. Our team of consultants has decades of experience in innovation & customer experience and can help you with any challenge.

  • We know your customers as the back of our hand

    As marketers, we know your market and customer as no other. With 25+ years of continuous in-depth research in Belgium and the Netherlands across industries, we have hundreds of benchmarks at our fingertips.

  • We are your end to end partner from strategy to implementation

    Together with Customer Collective, we support you from start to finish.
    Whether you need external support or help from the inside, we’ve got you covered.

  • We level up your internal innovation maturity

    Having the right teams and processes is critical to a successful innovation approach. Our organisational design experts will identify what’s needed to get there. From redefining roles, responsibilities and methodologies to assessing capabilities and on-the-job coaching.

The House of Marketing gathers…


More than 200 clients


Projects per year


Client’s satisfaction rate


More than 120 experts

Still thinking if you need to revamp your brand strategy?
  • I’m in a highly competitive market and I want to differentiate myself from the competition.

  • The perception of my brand is not how we wanted it to be perceived.

  • I have a complex portfolio. My customers and even employees are lost.

  • I lack focus in my brand strategy, I want to do everything for all type of customers.

  • I have a growing (B2B) business, but a lot of prospects do not even know what we stand for

Meet our experts
  • 2022 THOM CROP 339

    Sarah De Bruyne

    Consulting Manager

    • Brand & Product Management
    • Business Development
    • Strategic Marketing
    • Go-to-Market Management
    • Digital Marketing
    • Data Analysis & Research
  • profielfoto 01 2

    Nicky Blondé

    Consulting Manager

    • Brand marketing
    • Internal communications
    • Employer branding
    • Strategic marketing
    • Omnichannel communication
    • Change communication
  • Robine Goris

    Robine Goris

    Consulting Manager

    • Value Proposition Design & Innovation
    • (Digital) Marketing Strategy
    • Go-to-market Strategy
    • Project Management
  • Loes Janssen

    Loes Janssen

    Consulting Manager

    • Planning & Staffing
    • Project Management
    • Trade Marketing
    • Brand Management
    • Go-To-Market
    • Customer Journey Mapping
    • Value Proposition