Ensure the success of your digital marketing strategy
We help you define a sustainable digital marketing strategy tailored to your business objectives. Our expertise helps you develop a strategy that perfectly aligns with your audience’s preferences, benchmarks your performance against industry leaders, and optimizes every aspect of your digital presence for long-term success.
Our approach
Future proof digital marketing strategy
In today’s digital landscape, a strong presence on the right platforms is essential for every company. Success depends on being on the right channel, at the right moment, with the right message for your audience.
To achieve this, we help you define personas to identify your target audience and build a customer journey that maps out the key touchpoints for effective engagement.
Whether you need to identify the most impactful channels, allocate your budget wisely, measure the effectiveness of your efforts, define the right content, or create powerful campaigns, our 5-step digital marketing strategy approach will guide you to success.
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1 | Digital audit
Every successful strategy starts with a comprehensive audit of your digital landscape. We assess your current online presence to identify opportunities and challenges, helping you:
- Set clear strategic objectives
- Discover growth areas
- Align digital efforts with business goalsca
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2 | Insights gathering
Understanding your audience and market is essential. Through interviews and data analysis, we provide insights into customer behavior and industry trends, enabling you to:
- Pinpoint audience needs and behaviors
- Gain a competitive edge
- Craft strategies that resonate
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3 | Defining your digital marketing strategy
Using these insights, we co-create a digital marketing strategy tailored to your goals, defining the ideal mix of channels, content, and budget to maximize impact. This approach will help you:
- Create a focused content and campaign plan
- Optimize media spend for better ROI
- Position your brand effectively across digital platforms
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4 | Digital roadmap creation
Turning strategy into action requires a clear roadmap. We design a detailed plan that outlines the timing, budget, and resources needed to bring your digital strategy to life. This approach will help you:
- Execute your strategy efficiently
- Stay on track with well-defined milestones
- Allocate resources for success
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5 | Roll-out and testing
The final step is where strategy meets execution. We manage your digital roll-out, optimize performance, and train your team. This helps you:
- Launch impactful campaigns confidently
- Continuously refine your approach for better results
- Build internal capabilities for sustained digital growth
5 key indicators it’s time to upgrade your digital marketing strategy
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You want to know which channels to prioritize and how to allocate your budget.
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You need precise measurement of the impact of each digital channel in your marketing plan.
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You want to determine the ROI and ROAS of your digital efforts.
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You want to define the right content strategy that resonates with your customers.
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You’re looking to attract more customers and increase conversion rates.
Start building your digital marketing strategy
Get the ultimate guide to building your digital presence. We help you define your target audience, map out customer touchpoints, and create a sustainable strategy. Start building your future today.
Get inspired
Visit our blog and find more inspiration to build the best Digital Marketing Strategy.
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Article 5 min readingNew marketing channels and ROI: drive your brand to new heights
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Client Stories 5How we built a 5-year digital marketing roadmap from scratch for a B2B company in the construction sector
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Client Stories 4How we built a digital marketing strategy tailor-made to a SaaS company in the FinTech sector
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Client Stories 3How we revamped the content approach for an international player in the construction sector
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Article 5 min readingDigital advertising in a cookieless world: the impact on personalization and targeting
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Article 2 min readingWhen will SEO come to an end?
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Article 3 min readingHow can you scale your marketing activities to optimize your ROAS?
Meet our experts
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Florence Vanderstricht
Consulting Manager
- Digital Strategy & Planning
- Brand Management
- Customer Journey Mapping
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Maxime Caeymaex
Senior Consultant
- Digital Marketing Strategy
- Digital Campaigns
- CRM
- Dashboard and Reporting
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Charlotte Cnudde
Consultant
- (Digital) Marketing Strategy
- Brand & Content Marketing
- Growth Marketing
- Project management
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Marijke Smets
Senior Consultant
- Digital marketing strategy
- Marketing strategy
- Content marketing
- Project management
The House of Marketing gathers…
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More than 200 clients
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Projects per year
%
Client’s satisfaction rate
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More than 120 experts
Get in touch
Florence Vanderstricht
Consulting Manager
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