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Ensure the success of your marketing strategy

We help you designing a sustainable digital roadmap. We guide you through every step of the way for you to understand your audience, choose the most relevant communication channels, work on your KPIs, build a strategy that fits your niche audience, benchmark your competition, and much more…!

Together, we build a 5 steps approach.

We preform a digital audit

We analyze your current situation to define strategic objectives for your success.

We gather insights

We gather customer and market data thanks to internal and external client interviews.

We define your strategy

We co-create a content plan with your team by defining the right channel mix, campaign planning and media budget.

We create a roadmap

We create a roadmap including timing, budget and resources.

We roll out & test

We define experiments to test our strategy. We leave our mark by coaching you and transferring you the knowledge.

Do you need to improve your digital strategy?

  • You want to know which digital channels you should use and with how much budget.

  • You want to now the return on investment of your marketing initiatives.

  • You want to optimize your conversion rate.

  • You want to reach your strategic objectives but you don’t know who you should target, what to communicate, where to do distribute your content and how to implement your strategy.

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Get the ultimate guide to build your Digital Strategy for the future

Nowadays the presence on digital platforms is necessary for every company. You need to be present on the right channel, at the right moment, and in front of the right audience. For this, we help you define persona to know who your target audience is. Together we build a customer journey to understand touchpoints when you can reach out to your customers. This starter guide is a great help to build a sustainable digital strategy.

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Here are the secrets of a successful Digital Strategy

In our latest podcast on Digital Strategy, expert Inge Van Israël shares a clear understanding of what Digital Strategy really is. She walks you through the steps of developing and improving a Digital Strategy. Her input helps you to kickstart the Digital Strategy roadmap in your own team, with the objective of future-proofing your company.

Why The House of Marketing

Building the future. Today. Together. Our team of consultants has decades of experience in innovation & customer experience and can help you with any challenge.

  • We know your customers as the back of our hand

    As marketers, we know your market and customer as no other. With 25+ years of continuous in-depth research in Belgium and the Netherlands across industries, we have hundreds of benchmarks at our fingertips.

  • We are your end to end partner from strategy to implementation

    Together with Customer Collective, we support you from start to finish.
    Whether you need external support or help from the inside, we’ve got you covered.

  • We level up your internal innovation maturity

    Having the right teams and processes is critical to a successful innovation approach. Our organisational design experts will identify what’s needed to get there. From redefining roles, responsibilities and methodologies to assessing capabilities and on-the-job coaching.

The House of Marketing gathers…


More than 200 clients


Projects per year


Client’s satisfaction rate


More than 120 experts

Meet our experts
  • Robine Goris

    Robine Goris

    Consulting Manager

    • Value Proposition Design & Innovation
    • (Digital) Marketing Strategy
    • Go-to-market Strategy
    • Project Management
  • Florence Vanderstricht

    Florence Vanderstricht

    Consulting Manager

    • Digital Strategy & Planning
    • Brand Management
    • Customer Journey Mapping
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    Sarah De Bruyne

    Consulting Manager

    • Brand & Product Management
    • Business Development
    • Strategic Marketing
    • Go-to-Market Management
    • Digital Marketing
    • Data Analysis & Research