Futureproof your marketing team
Stay ahead with the right structure, AI integration, and change management expertise
Whether you need to future proof your team, integrate AI into daily operations, build high-performing teams or lead change with confidence, we help you turn transformation into a growth opportunity, – not a challenge.
When marketing transforms, we’re the ones driving change alongside our clients. From digital to automation to AI, we’ve always been the ones turning disruption into real-world impact.
From inspiration to strategy & implementation – we help you with the whole 360°
Redesign Your Full Marketing Team
Lead Change with Confidence
Organize for AI Success
Strengthen Leadership & Team Dynamics
Facing these challenges too?
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It’s unclear how AI will impact roles & responsibilities in the future
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There isn’t an AI strategy or policy within the company
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There is a high turnover within the team
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Some people refuse to change their way of working
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People aren’t motivated to do things beyond their core responsibilities
Results that impact
Discover our client cases
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Client Stories 4Client Talk: How Telenet and The House of Marketing Crafted a Future-Proof Training Program
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Client Stories 4 min readingHow we guided these companies through their digital acceleration journeys
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Client Stories 5How we put an international pharmaceutical company on the desired path towards efficient collaboration
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Client Stories 0How we helped a large Belgian fashion retailer accordingly evolve into a data-driven, customer-centric organization
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Client Stories 0Growth HR and the War for Talent
Way of working is focused on tangible impact and based on our proven methodology
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#1 Hands-On Expertise in Marketing and Organizational Change
We’ve been in your shoes. For 25+ years, our consultants use real-world marketing, change management, and organizational design experience to help you build a future-ready marketing team and deliver tangible results.
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#2 Big Enough to Handle Complexity, Small Enough to Focus
We’re in that sweet spot — experienced enough to tackle complex marketing transformations and design the right organizational setup, yet agile enough to focus on your unique challenges with the attention they deserve.
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#3 We don’t stop with a slide deck delivery
From sparking inspiration and assessing where you stand to designing your organization, building strategies, implementing tools, coaching your team, and managing change — we’re with you every step of the way to make sure everything works together seamlessly.
Get inspiration
Visit our blog and find more inspiration.
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Article 4 min readingThe imec.digimeter 2024 Results Through the Lens of a Consultant
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Article 5 min readingChange That Sticks: Why Change Management Fails Without People
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Article 7 min readingIs Your Marketing Team Futureproof?
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Article 8 min readingOrganizational Design 101: Your Blueprint for Future Success
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Article 8 min readingTop 5 Trends for 2025: How AI, Change, and Employee Experience Are Shaping Organizational Design
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Article 9 min reading9 in 10 Transformations Fail: Beat the Odds with this 5-Part Change Management Framework
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Article 7 min readingCommercial Excellence
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Article 5 min readingNavigating the Competitive Job Market: Tips from a Millennial on How to Attract Top Talent in 2024
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Article 5 min readingFuture-Proofing Your Organization? Change Management should be your starting place
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Article 7 min readingCX can make or break your company… but your company can make or break CX, too!
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Article 4 min readingChange Management and Employee Well-being
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Article 4 min readingEmbracing Remote Work: Designing Organizations for the Future
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Article 5 min readingNavigating 2024: The 4 Trends Shaping Organizational Design this year
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Article 6 min readingAI in Marketing: Shaping Organizational Change
The House of Marketing gathers…
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More than 200 clients
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Projects per year
%
Client’s satisfaction rate
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More than 120 experts
Ready to optimize your organizational design? Schedule a free chat:
Magalie Bonafoux
Senior Manager
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Meet our experts
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Magalie Bonafoux
Senior Manager
- Strategic Marketing
- Value proposition design
- Brand & Product management
- Marketing planning
- Project management
- Organizational design
- Change management
- Team lead & coaching
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Stéphanie Van Meerbeeck
Consulting Manager
- Organizational Design
- Change Management
- Business Transformation
- Value Proposition Design
- Project Management
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Sophie Van Orden
Strategy Commercial Lead & Client Partner Customer Collective
- Marketing Strategy & Planning
- Organizational Design
- Brand Management & Positioning
- Marketing Communication
- Loyalty
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Anne-Leen De Coninck
Senior Manager
- Strategy
- Organization Design
- Facilitation
- Workshop design
- Coaching
- Team Coaching
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Ann-Sophie Segaert
Consultant
- Organizational Design
- Brand Management
- Digital Marketing
- Project Management
- Marketing Strategy
- Go-to-Market Strategy
- Employer Branding
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Cedric Couvreur
Consulting Manager
- Marketing Strategy
- Value proposition design
- Brand & Product management
- Project Management
- Change management
- Team lead & coaching
- Customer experience
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Sara Lopez Vazquez
Consultant
- Project & stakeholder management
- Customer Engagement & Communication
- Event Planning & Coordination
- Digital Marketing
- Website Management
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Iryna Nykytiuk
Consultant
- Global Marketing Strategy
- Change management
- Digital Marketing
- Project & stakeholder management
- Intercultural communication