Bridging the divide: Why brand and performance marketing need to stop competing
This article shows why brand and performance marketing work best together. By pairing long-term brand building with short-term results and drawing on examples from Nike, Airbnb, and Gamma, it highlights how balance and accountability drive both immediate impact and lasting value.
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Client Stories 0Defining the Brand architecture of the different group entities of Nordic
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Client Stories 0How we helped a large Belgian fashion retailer accordingly evolve into a data-driven, customer-centric organization
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Article 5 min readingDead-End Situation Pricing Opportunities
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Article 10 min readingAI is more than just hype
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Article 2 min readingThe power of AI: transforming digital landscapes and marketing roles
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Article 4 min readingHow to attract and retain new marketing talents? Top 3 Values of Generation Z and what to do about it
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Article 5 min readingThe Power of Brand Purpose: Why Your Brand Needs a Meaningful Why
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Client Stories 0Growth HR and the War for Talent
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Article 9 min readingHow can you leverage Neuroscience to win the war for talent?
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Article 7 min readingWhat are the challenges when starting with Agile and how to overcome them?
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Article 5 min reading5 tips to tap into your potential and remain relevant through Generation Z
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Podcast 15 min listeningPricing Strategy: How to capture the full value you’re providing
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