Value-driven Marketing Transformation
During a transformation project we look at how to leverage tech & data to increase marketing efficiency and enhance the digital customer experience. We build & unlock next-gen digital ecosystems through an agile design & development approach.
Our approach
Tech-led Marketing Transformation
As you probably already experienced yourself, customers are more demanding than ever. They want their experience to be frictionless, personalized and memorable.
At the same time, marketing managers are being asked to do more with less, putting marketing operations under pressure.
These shifts require a parallel evolution in capabilities.
With our 5-steps approach we help you determine which tech & data capabilities you need to unlock value.
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1 | Business Ambition
Any transformation journey starts with a clear vision of where the organization wants to go. We support you by crafting an ambition that aligns with your organizational goals.
It will help shape the trajectory of the transformation journey to, for example:
- Foster customer intimacy
- Achieve operational excellence
- Or attain product leadership
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2 | Tech & Data Capability Assessment
Delivering the envisioned transformation ambition means starting from a clear understanding of the current situation (AS-IS) to define what needs to evolve (TO-BE).
We perform an in-depth assessment to:
- Audit your current data & technology capabilities
- Identify capability gaps
- Spot opportunities & risks for future phases
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3 | Value-Driven Use Cases
During any transformation project, we focus on delivering value & impact.
To ensure this:
- We start by defining a list of relevant use cases responding to the identified pain points & opportunities from previous step
- We prioritize them based on impact for the business (cost reduction or revenue increase), customer & technical complexity
- We define upfront target KPI that will enable us to measure the success of these use cases
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4 | Architecture & Digital Product Roadmap
Cooks have recipes, we have (product) roadmaps.
To outline the sequence of development or feature enhancement and requirements over time, we:
- Define the to-be tech & data architecture
- Create product roadmaps for the different technologies (website, app, MA, CRM,…)
- Make the link between business ambition and concrete phases in time
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5 | Agile Design & Development
We apply an iterative approach to use case design, development and capability building.
Continuous feedback loops from customer & business data will help:
- Refine and adjust the roadmap to drive value
- Answer external changes & requirements
- Remain agile along the way
How do we change the game?
What sets us appart?
We make sure that your organization moves along
Data infused in every step
We opt for a phased tech & data transition
We rely on our T- & I-shaped experts
Get inspiration
Visit our blog and find more inspiration on the pillars for a strong marketing Transformation
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Article 5 min readingCustomer lifetime value and pricing
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Client Stories 0How we implemented our new website optimized for conversion
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Podcast 27 min listeningUnlocking the Power of Marketing Automation: Strategies for Success
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Client Stories 3 min readingData-driven optimisation of proposition & price for SEAT after sales
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Client Stories 0How we helped a large Belgian fashion retailer accordingly evolve into a data-driven, customer-centric organization
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Client Stories 0How Argenta doubled conversions through Marketing Automation
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Client Stories 0How we helped a Belgian distributor of sanitary and central heating solutions to design a future-proof Marketing Automation roadmap
Meet our Transformation Experts
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Alicia Bandinelli
Consulting Manager
- Agile Project Management
- Digital product vision & roadmap
- Customer research
- Organizational design
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Jonathan Suchet
Senior Consultant
- Project Management
- Marketing Automation & CRM
- Digital Marketing
- Marketing Strategy
- Content Marketing
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Griet Heylen
Consulting Manager
- Data Analytics
- Business Intelligence
- CRM
- Marketing Automation
- Project Management
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Nicolas Heyrman
Senior Consultant
- Customer Journey Development
- Persona Creation
- Market Research
- Inbound Marketing
- Internal Branding
The House of Marketing gathers…
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More than 200 clients
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Projects per year
%
Client’s satisfaction rate
+
More than 120 experts
Why The House of Marketing
Building the future. Today. Together. Our team of consultants has decades of experience in innovation & customer experience and can help you with any challenge.
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We know your customers as the back of our hand
As marketers, we know your market and customer as no other. With 25+ years of continuous in-depth research in Belgium and the Netherlands across industries, we have hundreds of benchmarks at our fingertips.
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We are your end to end partner from strategy to implementation
Together with Customer Collective, we support you from start to finish.
Whether you need external support or help from the inside, we’ve got you covered. -
We level up your internal innovation maturity
Having the right teams and processes is critical to a successful innovation approach. Our organisational design experts will identify what’s needed to get there. From redefining roles, responsibilities and methodologies to assessing capabilities and on-the-job coaching.
Get in touch
Alicia Bandinelli
Consulting Manager
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